optimization

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ad campaign conversions .

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in productivity.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous ads […]

Kirthi Kalyanam will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. A lot of marketers are struggling with retargeting. According to a recent Millward Brown Digital poll of 300 senior brand, agency and media execs, 55% of them aren’t confident in their company’s grasp of the customer journey. “Historically, the advertising industry has […]

Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as separate entities within the Adobe Marketing Cloud, into a single UI to help clients handle what Adobe’s VP of mobile, Matt Asay, called “the mobile problem.” […]

Berlin-based mobile ad platform Fyber wants to help developers get a better handle on pre-caching, the practice of pre-loading video ad content to reduce load times and ad-serving latency. The company announced Monday that it’ll be releasing a tool within the next few weeks that enables developers to exercise more control over the pre-caching process. App developers […]

Using customer data to personalize or optimize individuals’ website experiences can increase conversion and customer satisfaction, yet a majority of digital marketing professionals do not prioritize it, according to two recent studies from Adobe and Econsultancy. As marketers leverage more digital tools, turning to real-time behavioral and existing customer data helps segment website visitors and […]

Reduce Data uses advertiser data to optimize campaigns across DSPs and ad networks. For instance, CEO Asif Ali says when a network is buying or retargeting a user who has already clicked or converted, Reduce Data can override the network-specific optimization and deliver a different campaign or creative. Ali says Reduce Data can similarly use […]