omnicom

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]

Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.

Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.