mobile app

Brand and performance marketers don’t always speak the same language. But for language-learning app Duolingo, they are complementary.

AppLovin wants Unity – but only if Unity calls off its planned acquisition of ironSource. Why doesn’t AppLovin want ironSource? And how is Apple’s ATT driving consolidation in mobile ad tech? Listen in. Plus: The Trade Desk claims to benefit whenever a regulator starts investigating Google.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There’s a growing need for marketers to unify their ad buying across social, mobile app, CTV and other digital channels. Luckily that dream is moving closer to reality, as these channels are increasingly addressable. Less luckily, measurement is […]

The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is still a part of our users’ lives, but it’s different,” said AccuWeather President Steven Smith. “We had to adapt, learn from what we’re seeing, and then adapt again.” Instead of checking a forecast before a […]

AppLovin is set to snap up Machine Zone. Put another way, a mobile ad startup is acquiring one of the largest mobile gaming companies in the world. Terms of the deal, announced Thursday, were not disclosed, and the acquisition is subject to approvals. MZ’s valuation was reportedly around $6 billion in 2015. Machine Zone has […]

Twitter really wants a piece of the performance advertising pie. On Tuesday, Twitter said it has acquired interactive mobile ad company CrossInstall. No deal price was disclosed. All of CrossInstall’s 70 employees will be joining Twitter. CrossInstall is a mobile-only DSP focused on user acquisition with its own home-grown bidder and proprietary creative offering, including […]

Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the remaining fumes of its VC cash, enough to stay afloat for just three months. It needed revenue, and, although it had 20 million monthly active users, its inventory was severely undervalued. “We had no real […]

Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in […]

Marriott International isn’t joking around when it says that mobile it its sweet spot. The hotel chain’s app is responsible for around $1.7 billion in annual gross bookings. But the app – a revamped version hit the App Store on Tuesday – is more than just a booking tool, said George Corbin, Marriott International’s SVP of […]

Baskin-Robbins launched a standalone app to help modernize its 70-year-old brand and connect with consumers via personalized messaging and offers. In the two weeks since its launch, more than 10,000 customers have downloaded the app, which was created by DigitasLBi. The app is part of a larger effort for more personalized, one-to-one marketing and enhanced […]

It’s nice to present a customer who has previously demonstrated a love for, say, ice cream with a coupon for a discounted cone. But it’s nicer if that offer comes on a hot day in proximity to an ice cream shop and if the payment is taken care of through a seamless integration with one’s […]

Cosmetic brand EMMA New York is finding customers to seed its sampling program in the most unlikely of places – a gamified trivia app. Founded in 2012, EMMA, which sells luxury makeup products in the US and China, recently started running campaigns on gameit, which came out of beta in early May. Rather than doling out […]

Most commerce players are going omnichannel. Myntra is going only channel. The Indian fashion e-tailer became an “app-tailer” on May 15, when it officially pulled the plug on its desktop site. Myntra, which is owned by Flipkart – India’s answer to Amazon – had already shut down its m.dot site in February. For Myntra’s customers, browser-based […]

Oil changes are not slushies. Even the most passionate car enthusiast isn’t going to buy motor oil more than two or three times a year – and that’s a challenge for a motor oil brand like Shell-owned Pennzoil, especially on the mobile front. It’s a matter of figuring out what your consumers are looking for and […]

NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock car racing in the US and around the world, didn’t have a way for its fans to show their loyalty through the organization’s mobile app, a linchpin of its overall […]

Halloween 2014 might be dead and buried, but the Zombify app is still alive and well. Zombify is just one of the many “-ify” apps created by developer Apptly, the publisher behind Wolfify, Santify, Vampify, Fatify, Oldify and a host of other face-morphing apps that allow you to apply animated effects to selfies and the […]

On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately […]