Mike O’Sullivan

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and matching startups in its portfolio with brands looking for programmatic solutions.

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.

The Trade Desk has said it will buy Sincera, a startup that aggregates and supplies metadata to ad tech companies. This is TTD’s second-ever public acquisition.

Even when third-party cookie deprecation was ostensibly still in the offing last year, there was only modest publisher adoption of the Protected Audiences and Topics APIs, according to data from Sincera.

The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone.  But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise.  The startup, called Hunterbrook, will commission news stories from journalists, while an […]

As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and enables testing of Google’s Privacy Sandbox.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode to “data-driven attribution.” The latter is Google’s term for modeled attribution without preset rules, like that a brand’s first ad exposure or the last click […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership,  MiQ will directly handle all of Samba’s former sales operations. Meanwhile, […]

Having a profile on a dating app doesn’t mean that you’re dating. It just means you’re out there. The same could be said for many (of the many) cookieless identifiers on the scene. They’ve been deployed by publishers – the code is on the page – but they aren’t getting picked up in the bidstream.