Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that perpetuate online scams.
Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach. Here’s what this cycle taught us and how it will guide our business in the medium term.
Threads will introduce ads to capitalize on users fleeing X; Perplexity tests ads and sponsored queries; and Amazon pulls the plug on Freevee.
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.
In the world of online advertising on big walled-garden platforms – Meta in particular – October through November truly is the season of giving. Of giving advertisers ulcers and panic attacks, that is.
Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.
Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.
With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?
