Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media. Assuming all things are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]
Tim Schigel is CEO of ShareThis, makers of web content sharing solutions. AdExchanger.com: What problem is ShareThis solving? Reaching over 400 million consumers and helping them share their favorite content on 800,000 sites, ShareThis helps publishers and marketers to understand and tap into the real value of sharing. Critical to this value is the idea […]
Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a […]
Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Has Vision MediaPost’s Laurie Sullivan interviews Akamai’s Mike Afergan about Akamai’s new Online Shopping Data Visualization. Afergan tells Sullivan, “Advertisers are often times asked to guess how to reach their audiences. We have seen that the concept of Shopographics, the process of identifying […]
AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
