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»M&C Saatchi Mobile

Why Ad Tech And Agencies Are Turning To Employee Data Science Courses

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an hour and a half per week, and now the code is scaled for others to use. The planner... Continue reading »
by James Hercher // February 7th, 2018 //
»
M&C Saatchi Mobile: Fragmentation Is Still A Challenge

M&C Saatchi Mobile may be a mobile agency, as its name clearly denotes, but it’s got more than mobile on the brain. “We’re focused on leveraging our client data and adding first-party data to programmatic capabilities to target users with mobile at the center,” said Eric Mugnier, SVP for North America at M&C Saatchi Mobile. “The... Continue reading »
by Allison Schiff // January 11th, 2016 //
»
Agencies React: MoPub Buy 'Reclassifies' Twitter

Twitter’s acquisition of mobile ad exchange MoPub adds a new layer to its strategy. In addition to selling native ad units, Twitter will become a seller of standardized mobile ads as well -- perhaps with its own user data thrown into the mix. "Buying MoPub reclassifies Twitter beyond a social platform, or even a broadcast... Continue reading »
by Judith Aquino // September 10th, 2013 //
»
Mobile RTB Needs Scale, Says Mobile Agency M&C Saatchi Mobile

Seven-year-old mobile agency M&C Saatchi Mobile offers strategic consulting, mobile production, and mobile paid media services. The London-based firm, part of independent agency network M&C Saatchi, employs about 75 staff, and its paid media efforts are focused on direct-response campaigns. Eric Mugnier came to New York in 2011 to open M&C Saatchi Mobile's first US... Continue reading »
by Zach Rodgers // June 25th, 2013 //
»

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