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»marketing partnerships

Deliveroo is testing a novel approach developed by mobile commerce marketing company Button for measuring incrementality at scale.
Deliveroo Sets Up Incrementality Testing To Prove That Affiliate Can Deliver The Goods

Food delivery app Deliveroo has long wanted to justify spending more on affiliate marketing, but the tech to measure affiliate incrementality just hasn’t been there, says Tiziana Bacchilega, Deliveroo’s global affiliates lead for performance marketing. “There’s no doubt about the value of this channel,” Bacchilega said. “We just need some backing to be confident in... Continue reading »

by Allison Schiff // January 6th, 2021 //
»
TikTok launched a marketing partner program to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok.
TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching... Continue reading »

by Allison Schiff // September 3rd, 2020 //
»
DOJ Winding Down Google Investigation; Fortnite Flexes Marketing Muscle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust investigation of Google is coming to a close. By the end of July, the DOJ seeks to have final documents and data from competitors that have allegedly been hurt by Google’s dominance in online advertising,... Continue reading »

by AdExchanger // June 29th, 2020 //
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Hospitality Vertical Pivots To ‘Clean’; New Snap Ad Unit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels... Continue reading »

by AdExchanger // April 28th, 2020 //
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