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»livestreaming

Doug Scott, CMO, Twitch
Twitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’

Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into… Continue reading »

by Allison Schiff // January 14th, 2021 //
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Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences

When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance… Continue reading »

by Allison Schiff // January 8th, 2021 //
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NBCU’s Peacock Still Missing Key Carriage Deals; TikTok Parent Scrambles Under Pressure

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fighting Up Streams NBCUniversal will likely launch the streaming subscription service Peacock next week without Roku or Amazon Fire TV distribution deals, CNBC reports. That’s a tough pill to swallow, considering the two platforms own about 70% of the connected TV market. NBCU’s disputes… Continue reading »

by AdExchanger // July 10th, 2020 //
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DOJ Winding Down Google Investigation; Fortnite Flexes Marketing Muscle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust investigation of Google is coming to a close. By the end of July, the DOJ seeks to have final documents and data from competitors that have allegedly been hurt by Google’s dominance in online advertising,… Continue reading »

by AdExchanger // June 29th, 2020 //
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The Cincinnati Zoo Turns To Livestreaming To Make The Most Of Its COVID-19 Zooscape

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Stephen Faulkner, associate director, data and analytics, at Forsman & Bodenfors NY. During the current COVID-19 shutdown, my family has been in dire need of entertainment to fill the time outside of school and… Continue reading »

by AdExchanger // March 30th, 2020 //
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What Happens In A Year With No Upfronts; Will The Internet Hold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad… Continue reading »

by AdExchanger // March 23rd, 2020 //
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