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What Happens In A Year With No Upfronts; Will The Internet Hold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad... Continue reading »
by AdExchanger // March 23rd, 2020 //
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