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»jp morgan

K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency

K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report. Now the firm will help advertisers enforce and monitor transparency with their media-buying agencies through a new business unit. The practice, first reported by The Wall Street Journal on Wednesday, will use... Continue reading »
by Alison Weissbrot // August 3rd, 2016 //
»
Wrath of Khan: I'm Back! And Advertising Isn't!

JP Morgan analyst, Imran Khan, has released his latest report, "Nothing But Net: Outlook for Global Internet Stocks in 2009" and to no one's surprise, the outlook for online advertising is restrained. Khan expects only a 6.3% increase in online display ad spending to $8.4 billion for 2009.  This is a decrease of a billion... Continue reading »
by AdExchanger // January 6th, 2009 //
»
 

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