Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.
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K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency
K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report. Now the firm will help advertisers enforce and monitor transparency with their media-buying agencies through a new business unit. The practice, first reported by The Wall Street Journal on Wednesday, will use […]
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Wrath of Khan: I'm Back! And Advertising Isn't!
JP Morgan analyst, Imran Khan, has released his latest report, “Nothing But Net: Outlook for Global Internet Stocks in 2009” and to no one’s surprise, the outlook for online advertising is restrained. Khan expects only a 6.3% increase in online display ad spending to $8.4 billion for 2009. This is a decrease of a billion […]