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»Jason Manningham

blue cartoon tv
Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV

TV ad tech and identity resolution company Blockgraph – jointly owned by Comcast, Charter and Paramount – announced a partnership with FullThrottle, which focuses on household-level data as opposed to user data like third-party cookies, to expand its pool of anonymized advertising IDs.
by Alyssa Boyle // June 9th, 2022 //
»
TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.
Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions

TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the… Continue reading »
by Allison Schiff // March 4th, 2021 //
»
 

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