IAB

Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second report about YouTube this summer, this one alleging that the tech giant is targeting ads to content made for kids. Adalytics claims that the installation […]

Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.

Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

Proving value for gamers is only one half of the equation. Advertisers won’t spend on in-game advertising unless they can measure their return on investment using the same programmatic tools they use for other media channels.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job.  Some celeb accounts, including Lebron James, Stephen […]

After a 19-month suspension, MRC’s decision this week to reinstate Nielsen’s national TV audience-measurement service couldn’t have come at a better time. However, it’s important to note, that accreditation only applies to national TV services and there are still several other Nielsen products without accreditation.

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”?