Facebook is gradually opening up to third party ad vendors, including ad tracking companies. Its list of certified tracking partners includes Atlas, Mediamind and Pointroll. Until today, none of them was exclusively focused on the burgeoning niche of attribution management. That changes with the certification of pure play Adometry’s tags for the Facebook platform. Customers […]
Late last week Facebook released Premium Ad inventory to its self-serve and Ads API channels. By doing so, it intends to relieve the burden of selling these ad types solely from its direct sales force and make them more widely available. But the eventual impact of the move could be more complicated. For instance, from […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Ed Kats is president of MediaWhiz, a performance marketing and integrated digital media agency. MediaWhiz is part of the Hyper Marketing Inc. network. Some marketers love to bash Facebook ads. We saw it in the immediate aftermath of General […]
The U.K. is rapidly catching up to the U.S. in programmatic media, with DSPs servicing about 30 percent of GroupM’s display ad spend this year compared with 20 percent in 2011. WPP’s global media arm issued its measured ad spending report for the country this week (press release), and while the overall picture is stagnant, […]
Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]
The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]
WPP Group just scored a win at the intersection of social and programmatic display. Facebook has confirmed to AdExchanger that it added the holding company’s Xaxis audience buying unit to its list of approved real-time bidding partners for the new Facebook Exchange. Xaxis is the only one of Facebook’s RTB partners to hail from within […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
A story reported here yesterday was missing some key nuances in how the Facebook Exchange will work. The below is our clarification and correction based on new information shared by Facebook and its DSP partners. Sources told AdExchanger yesterday, and Facebook confirmed at the time, that frequency capping would not be possible through the new […]
Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]
Facebook’s decision to enable real-time bidding on its site, as well as layering in retargeting capabilities, will certainly help solve the perceived revenue shortfalls that caused such a negative reaction to its much-hyped IPO, but as eMarketer analyst Debra Aho Williamson tells AdExchanger, any lift the social network sees in ad dollars will be strictly […]
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide Developers Conference this week in San Francisco and there is speculation it will announce significant updates – a few of which could have a big impact on […]
Are advertisers frustrated with the limits of Facebook ads witnessing the advent of a more conciliatory approach? A new change allowing marketers to serve ads only to the news feed – or even only to the mobile news feed – suggests that may be the case. But agencies want more. Before yesterday’s change, marketers could […]
Facebook is keeping the door open to an ad network. Its recently updated Data Use Policy says, “We may serve ads, including those with social context (or serve just social context), on other sites.” But “may” doesn’t equal “will.” In conversations with AdExchanger, Facebook observers place bets on if and when Facebook will launch an […]
$10 million is a drop in the proverbial bucket of General Motors’ $1.8 billion U.S. advertising budget. But for Facebook, losing that .6 percent of the no. 3 U.S. advertiser’s spend is a painful blow, coming as it does just before its expected public offering. The Wall Street Journal’s report (sub required) yesterday spun the […]
Speculation on how Facebook will expand its revenue streams will only become more intense once the social network issues its first public stock offering on May 18th. Although Facebook is the top display advertising seller, according to eMarketer, an SEC filing last month revealed that ad dollars had slipped 7.5 percent, dragging down total revenues […]
Considering that it’s preparing for what may be the most hugely anticipated IPO in a decade, Facebook shook off its “quiet period” shackles and announced the acquisition of photo-sharing application Instagram for $1 billion. CEO Mark Zuckerberg said from his Facebook profile: “This is an important milestone for Facebook because it’s the first time we’ve […]
Gazehawk‘s founders are moving on to Facebook. The company’s technology was recently featured at the IAB’s Annual Leadership Meeting for the insights its tech provides into the performance of creative – specifically its heat mapping technology to measure users’ visual engagement with ads. The company’s founder Joe Gershonson and Brian Krausz announced the news on […]
Facebook’s list of approved ad networks for apps still doesn’t include Google’s AdSense. The news continues to swirl as apparently the list was finalized last week according to a post on Slashdot. This remains one, complicated story with huge stakes for both Facebook and Google. And, neither company is talking. Developers are pissed off and […]
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook “Likes” Web CEO Mark Zuckerberg announced an update to the social networking giant’s platform at Facebook’s F8 developer conference. In addition to the Facebook Connect brand disappearing (covered here by CNET), Zuckerberg says simply, “We have redesigned Facebook Platform to offer a simple […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning on the Facebook Developers blog (Read it.). O’Neill writes, “While we can’t be completely sure, it […]
