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»facebook stories

Instagram Dominates With Stories, But Snap Has A Few Tricks Up Its Sleeve

Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potential… Continue reading »
by Allison Schiff // October 26th, 2018 //
»
Facebook And Messenger Stories Start To Hit Their Stride At 300M Daily Actives

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger combined. Facebook Stories ads, which appear between organic Stories as either six seconds of photos or 15 seconds of video, are… Continue reading »
by Allison Schiff // September 26th, 2018 //
»
Ads Come To Facebook Stories; Google Extends Olive Branch To Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughs… Continue reading »
by AdExchanger // May 21st, 2018 //
»
 

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