• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»facebook stories

Instagram Dominates With Stories, But Snap Has A Few Tricks Up Its Sleeve

Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend. The two main reasons why sits at the heart of an existential dilemma for Snap: its audience and its scale. Snap’s youthful users are one of the platform’s primary selling points at the same time they’re a potential... Continue reading »
by Allison Schiff // October 26th, 2018 //
»
Facebook And Messenger Stories Start To Hit Their Stride At 300M Daily Actives

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger combined. Facebook Stories ads, which appear between organic Stories as either six seconds of photos or 15 seconds of video, are... Continue reading »
by Allison Schiff // September 26th, 2018 //
»
Ads Come To Facebook Stories; Google Extends Olive Branch To Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Story Time Advertising is coming to Facebook Stories, a sleeper hit on the Facebook platform that draws 150 million daily active users. Ads will be 15- to 20-second videos that users can skip and are for now limited to branding initiatives, TechCrunch reports. Click-throughs... Continue reading »
by AdExchanger // May 21st, 2018 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Facebook Could Take A Multibillion Revenue Hit From Apple’s IDFA Changes
  • Understanding The Privacy Sandbox In 12 Minutes
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
  • The Two Approaches To Identity, And What They Mean For Pubs
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved