Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Apple On TechCrunch, Glam Media CEO Samir Arora claims that it will take on Apple and it’s iAd platform. GlamMobile is Arora’s weapon of choice: “a mobile ad platform that aims to allow brand advertisers to engage with Glam’s readers of its mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Rich Data eXelate and comScore announced an agreement that will overlay comScore panel data on eXelate’s targeting data and the result will hopefully be richer ad targeting data. eXelate CEO Mark Zagorski tells Adweek writer Erin Griffith that this deal is a different […]
Using 2010 data from its DoubleClick for Advertisers platform, Google has released its latest display ad benchmark figures “for the entirety of 2010 by ad format, ad size and industry vertical.” Read more on the DoubleClick Advertisers blog. Among the “highlights:” “Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009” – Display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Mobile It may not be audience buying, but you can’t avoid $12 billion. Google’s $12 billion acquisition of Motorola caught everyone by surprise yesterday. Read the Official Google blog post on the deal. Even an executive from a big company in Redmond, Washington […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Gets $54 Million Social advertising gets another boost from the venture capital ecosystem as All Things D’s Peter Kafka reports that social ad platform Buddy Media has raised another $54 million (total raise for all rounds: $90 million.). Kafka noes, “None of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Gets Cash For Tags Tag and data management tech company BrightTag announced that it has raised another $5 million from New World Ventures among others in order to support further development of its platform. BrightTag CEO Mike Sands tells Ad Age’s Edmund Lee, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Myspace Losses Think Specific Media has its hands full turning the Myspace ship around? You may be right. During yesterday’s News Corp earnings conference call with Rupert Murdoch, All Things D’s Peter Kafka reports, “MySpace generated $230 million in operating losses over the last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reports Q2 And Display Deets Yesterday, Aol reported its Q2 2011 revenues as the bottom line showed a modest and improved net loss and the top line hit $542 million which came in better than Wall Street expectations of $530 millions. Read the […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Squeezing The Local Sales Lemon Is Yahoo! outsourcing part of its display ad sales team? For local display, it may make sense. TV station owner Belo Corporation announced a new partnership with Yahoo! to sell display ads adds across Yahoo! by leveraging Belo’s local […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Impact In The New York Times, Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!’s display ad revenue performance. Towards the end of the article, we hear from Yahoo! sales exec Ross Levinsohn who says that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Latam Plans For DG Amit Rahav, vp of MediaMind, tells Latin America-focused trade pub, Portada, that after being acquired by DG, the company’s goals are pretty simple. He says, “Our objective in Latin America is to become the principal provider of advertising management services […]
On Tuesday, ValueClick announced the acquisition of Dotomi, an online personalized ad retargeting firm, for an impressive $295 million. Read more. AdExchanger.com reached out to several executives in the online ad ecosystem for their thoughts on the deal. Click below or continue scrolling: Michael Katz, CEO, interclick Layton Han, CEO Adara Media Mike Sprouse, CMO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More M&A Momentum Media metrics company comScore announced yesterday the acquisition of AdXpose, one of several ad verification companies in the ad tech ecosystem. Read the release. The acquisition cost of $22 million roughly equals the amount of capital invested in AdXpose, which was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Make Mine Dotomi ValueClick has acquired retargeter Dotomi for $295 million (retargeters rejoice!) which will be split between ValueClick cash and stock. In the release it is revealed that Dotomi is on-track to reach $80 million in revenues this year. Read it. With its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Opens Ads API There is no longer an exclusive club which gets access to the Facebook Ads API. ClickZ’s Christopher Heine says the API open and to all and, “[Facebook] is touting a trio of case studies that it says showcases how the […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPG And Cheap Video Ads DIGIDAY’s Mike Shields follows up his article on illicit practices in the online video advertising space as he interviews Marc Fonzetti, a media director for North America at Reckitt Benckiser (RB), a CPG company with wide-range of well-known brands. […]
On Wednesday, ShareThis announced that former Google AdSense exec Kurt Abrahamson (and most recently CEO of SocialMedia.com which was sold to LivingSocial) would be taking over as CEO and former CEO Tim Schigel would become chairman of ShareThis’ board. Read more on the ShareThis blog. Abrahamson discussed his new role and the opportunity ahead for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ad “Plumber” Gets $10 Mil Yext announced that is has raised $10 million led by inside investors including WGI Group – which includes Yext’s chairman Mike Walrath and Noah and Jonah Goodhart (the three are also driving creative ad tech/plumbing startup Moat). On […]
Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers can choose the specific types of their inventory they wish to offer via real-time bidding. (The default setting is to opt out of RTB.)” “Reserve Prices: To […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Justice Still Looking Could the acquisition really be rejected? Commenting that the U.S. Department of Justice’s “second request” notice isn’t anything extraordinaary, Google VP Neal Mohan says the continued review of Google-Admeld may be due to the complexity of the display ad industry. And […]
Wayne Powers is SVP, North America Sales at Yahoo!. He joined the company in November 2010 after serving as President of Time Inc.’s Media Group. Powers discussed the Yahoo!’s second quarter results, sales strategy ahead as well as perspective on current industry trends with AdExchanger.com. Click below or scroll down for more: Custom Vs Scale […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports, Invests Another day, another earnings report as Amazon.com said that it earned $9.91 billion in revenues and $191 million in profits for Q2 2011. Bloomberg says both numbers beat Wall Street analyst predictions as the company’s e-book reader (Kindle) and “digital media […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reorgs Sales All Things D’s Peter Kafka reports that Jeff Levick is out and Ed Brody is in for the top sales role at Aol. Kafka writes, “Unlike the last round of body-moving at AOL, this one doesn’t seem to be prompted by […]
Affectiva, a Waltham, Massachussetts-based company which “provides tools for measuring emotion with electrodermal testing & face expression recognition,” recently announced a new round of funding with investors that include WPP Group’s Kantar unit and Myrian Capital. Read the release. Affectiva’s tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP MediaMath Adds Funds Edmund Lee covers demand-side platform MediaMath’s new funding on Ad Age. He also notes it’s not all IAB display for MediaMath’s buying channels, “The company also offers buying on Facebook through a partnership with Clickable and Spruce Media, though MediaMath […]
Forrester Research recently published a for-purchase report titled “The State Of The Digital Media Buyer.” Authored by analyst Michael Greene with the help of his research co-horts Emily Riley, Joanna O’Connell, Jennifer Wise and James McDavid, Forrester positions the report as insights for the publisher on what the buyer is up to. Greene discussed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Billions More record revenue from a public tech company as Microsoft announced that for Fiscal Q4 2011 it had made “$17.37 billion for the quarter ended June 30, 2011, an 8% increase from the same period of the prior year. Operating income […]
