Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam Adds Ning Glam says its entering the social realm. Yesterday, the company announced that it has bought Ning, an Andreesen-Horowitz-funded social networking company. All Things D’s Kara Swisher says the purchase was for around $200 million. Glam says in the release, “the acquisition […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Serving The Agency Omnicom Media Group’s Annalect and media buying platform Kenshoo announced a partnership which it says will bring together Annalect’s strategic acumen and Kenshoo’s engineering capabilities. The companies said in a release that beyond SEM, social and other “emerging” online solutions, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing And IT Unite CMOs and CIOs have slowly become friends over the past few years according a new article on Ad Age. As marketing is increasingly infused with big data and its technological requirements, CMOs and CIO have no choice but to come […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Megamobile Mobile ad network InMobi announced a near-Groupon-like fund raise as the company has received a $200 million investment from Softbank. According to the release, Softbank and InMobi with opportunities to will “explore global scale collaboration (…). It is also expected to generate further […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Remnant Is My Remnant All Things D’s Peter Kafka reports that a new view on how to monetize remnant inventory may be percolating as an unholy collection of not-Google publishers may be looking to merge an element of their display strategies. Kafka writes, […]
Brad Bender is Director of Product Management for Display at Google. In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Adds OneRiot Walmart announced that it is acquiring social ad targeting startup OneRiot which will become part of the WalmartLabs unit. On the company blog, WalmartLabs’ Anand Rajaraman writes about how the deal came together, “As our teams debated the finer points of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]
The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Adds Local, Foodie Content Yesterday, Google added to its content portfolio as it acquired Zagat. Not only does Zagat provide a great brand but it gives Google (another) toehold in the local ad biz. On the Official Google blog, exec Marissa Mayer says […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Billions Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Bartz Carol Bartz is out. All Things D’s Kara Swisher was the first to break the news late yesterday as Chairman of the Board Roy Bostock and Yahoo! co-founder Jerry Yang apparently brought down the hammer on the Yahoo! CEO. Shortly after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Marketers Blaming Agencies Ad Age’s Rupal Parekh finds that as the pressure gets turned about on the marketing department in a down economy, some marketers are pointing the finger – publicly – at their agencies and their ad compaigns. Parekh quotes a marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accessing The UDID According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. […]
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]
Will Price is CEO of Flite, a cloud-based ad platform. AdExchanger.com: You’ve had extensive experience as a venture capitalist. What’s your opinion on the investment world today and the so‑called “bubble”? WP: I think it was John Doerr who said that the Internet is over‑hyped in the near term but under‑hyped in the long term. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Are Here Is there gold in the online radio business? Pandora says if you’re measuring in dollars – yes. ClickZ’s Christopher Heine reports on Pandora’s most recent finanicial report, “Pandora’s total Q2 revenue was $67 million, with ad revenues hitting $58.3 for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AT&T Targeting Ads CNET’s Roger Cheng says AT&T is busy ramping up its ad network business, which has been renamed AdWorks, and he notes the ad targeting opportunity ahead for the wireless phone company: “The company boasts nearly 100 million wireless subscribers, 16.5 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Looking Good WPP Group reported its 2011 first-half earnings yesterday and things are looking good as the ad holding company beat financial analyst estimates and profits grew to 517.9 million pounds ($848 million). In reviewing the earnings report, Sanford Bernstein analyst Claudio Aspesi […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Influence Klout announced that it has hired former Turn platform seller Tim Mahlman as its chief revenue officer. In an article in Adweek, Klout explained Mahlman’s focus, “The new position will focus on overseeing the Klout Perks program, where advertisers pay to offer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rankings Are Out! Touting the delivery of its new “YouTube Partner” video stats, comScore released its July 2011 video rankings for the U.S. Among the video ad networks in its pay-for-play rankings, comScore says Adap.tv climbed ahead of Tremor Media in terms of […]
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID’ing The Mobile User Apple says that with the iOS 5, its mobile operating system, that it will no longer allow developers access the personally-identifiable UDID. TechCrunch’s Erick Schonfeld writes, “This is a big deal, especially for any mobile ad networks, game networks or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP Changing Its Business HP may drop its computer business and get into software. Can addressing media and the marketer be far behind? The New York Times reports that HP is in talks to potentially acquire Autonomy (see website), a business intelligence software company. […]
