Doug Chavez leads digital marketing for all Del Monte Foods brands. He discussed online display advertising and the opportunity for brand marketers with AdExchanger.com. AdExchanger.com: Is online display becoming more important to the marketer? Or is it a “backwater”? DC: The importance of display in an advertiser’s planning will vary for brands and DR advertising […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Why wasn’t I happier last week when The New York Times (NYT) rolled out Facebook Connect, allowing readers to “connect” through their Facebook accounts? After all, I’m […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Yahoo! Ad Formula On The Register, Cade Metz writes about economist/mathematician Preston McAfee who is evidently working on the Right Media Exchange as well as inspiring a sweatshirt worn by Yahoo! CEO Carol Bartz. Metz writes, “Bartz refers to the McAfee creation on […]
A reliable source indicates that News Corp’s Fox Audience Network (FAN) and Rubicon Project are in the final stages of putting together a deal to be announced in the next 24-48 hours. The specifics aren’t clear yet, but a News Corp acquisition of Rubicon Project would put Rubicon under the MySpace umbrella – not sure […]
Today, Peer39 announced that it is bringing its semantic technology to AppNexus’ real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company’s media buying needs: “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again.” AppNexus […]
David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wise On Madison Avenue And Tech In an opinion piece on AdWeek, MediaBank CEO Bill Wise warns Madison Avenue execs that they better find a solution to the increasingly automated nature of media – or else. He writes, “In an era when media buying […]
Criteo CEO JB Rudelle responds to the recent controversy – outlined in Ad Age and The New York Times – regarding the use of the popular online advertising tactic known as “retargeting” and its impact on consumer privacy. AdExchanger.com: There is a fairly active conversation happening in the marketplace with respect to targeting and consumer […]
In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Devil And Big Aol Ads As large publishers look to create more compelling and higher yielding ads for marketers, the ad size keeps getting bigger. Last week, Undertone announced their “Page Grabber” ad. Now, Aol plans to re-enter the big ad fray. According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. AdExchanger.com: Why get into the venture capital side of the business? Do you ever get the entrepreneurial “itch”? SL: I first got into venture capital about 10 years ago and I love my job. […]
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times To Stop Printing, Date TBD Speaking at an International Newsroom Summit in London, Chairman and publisher of the New York Times, Arthur Sulzberger says that a print version of the paper will inevitably be stopped. According to Editorsweblog.com which covered the event, […]
On the Official Google blog, VP Neil Mohan summarizes the Google display strategy and announces the launch of a display display campaign. Mohan writes: “Our single message about display advertising can be summed up in three words: ‘WATCH THIS SPACE.’ (see a sample of the creative) Starting today, we’re going to be talking about our […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Several weeks back, I wrote an opinion piece that explored “attention economics” or the importance of impression quality in online advertising. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gawker Overtaking Offline’s Online News Except for one newspaper’s website, Gawker has a larger online readership than any offline newspaper with an online presence. Gawker Media‘s Nick Denton is quoted on The Awl about the momentum: “The network as a whole drew 17.8m domestic […]
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. As we all know, the balance between the amount of time people spend on the internet and the online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Upfront With Microsoft Falls Behind As part of the agreement to buy Razorfish from Microsoft, Publicis agreed to a big media commitment through Microsoft. According to an article in Ad Age, it appears Publicis isn’t going to keep the commitment and may end […]
Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. “Data leakage” sounds nasty. The term has been used to describe what happens when 3rd parties drop pixels on publishers’ websites and gain valuable knowledge about the publisher’s audience – […]
Aaron Goldman is the founder and principal of Connectual, a digital marketing consulting firm. Goldman has written a new book called, “Everything I Know About Marketing I Learned From Google.” AdExchanger.com: Please share a little background on you and what inspired you to write this book. AG: I’ve been in a digital marketing guy for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Still Googles Aol has renewed its search deal with Google for five years and PaidContent’s Staci Kramer writes, “The expanded search and content deal now covers mobile search and puts AOL’s content on YouTube.” Read more. Doug Anmuth from Barclay’s Capital writes in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fallacies About Web Privacy In The WSJ Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and consumer privacy. In a Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]
