Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Justice Still Looking Could the acquisition really be rejected? Commenting that the U.S. Department of Justice’s “second request” notice isn’t anything extraordinaary, Google VP Neal Mohan says the continued review of Google-Admeld may be due to the complexity of the display ad industry. And […]
Wayne Powers is SVP, North America Sales at Yahoo!. He joined the company in November 2010 after serving as President of Time Inc.’s Media Group. Powers discussed the Yahoo!’s second quarter results, sales strategy ahead as well as perspective on current industry trends with AdExchanger.com. Click below or scroll down for more: Custom Vs Scale […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Reports, Invests Another day, another earnings report as Amazon.com said that it earned $9.91 billion in revenues and $191 million in profits for Q2 2011. Bloomberg says both numbers beat Wall Street analyst predictions as the company’s e-book reader (Kindle) and “digital media […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is George John is CEO of Rocket Fuel, Inc., an online advertising network. He recently answered the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reorgs Sales All Things D’s Peter Kafka reports that Jeff Levick is out and Ed Brody is in for the top sales role at Aol. Kafka writes, “Unlike the last round of body-moving at AOL, this one doesn’t seem to be prompted by […]
Affectiva, a Waltham, Massachussetts-based company which “provides tools for measuring emotion with electrodermal testing & face expression recognition,” recently announced a new round of funding with investors that include WPP Group’s Kantar unit and Myrian Capital. Read the release. Affectiva’s tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP MediaMath Adds Funds Edmund Lee covers demand-side platform MediaMath’s new funding on Ad Age. He also notes it’s not all IAB display for MediaMath’s buying channels, “The company also offers buying on Facebook through a partnership with Clickable and Spruce Media, though MediaMath […]
Forrester Research recently published a for-purchase report titled “The State Of The Digital Media Buyer.” Authored by analyst Michael Greene with the help of his research co-horts Emily Riley, Joanna O’Connell, Jennifer Wise and James McDavid, Forrester positions the report as insights for the publisher on what the buyer is up to. Greene discussed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Billions More record revenue from a public tech company as Microsoft announced that for Fiscal Q4 2011 it had made “$17.37 billion for the quarter ended June 30, 2011, an 8% increase from the same period of the prior year. Operating income […]
Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]
