Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adjusting The Audience Algo If you want to target high net worth audiences, you may want to set your latest algo to target the tablet device. New data from Pew Research points to a quickly growing and potentially cash-rich demo if you compare tablet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Showrooming Identifying yet another digitally-inspired buzzphrase – “showrooming” – The Wall Street Journal reports that mega-retailer Target has had enough of being the brick-and-mortar showroom for online retailers and its telling its vendors to either create products uniquely delivered to Target that better […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vibrant Acquires Ad Network Yesterday, contextual ad network and technology company Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). Long-rumored as a candidate for an IPO, Vibrant Media appears to be extending its case for the importance in online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SOPA Wednesday Yesterday, in an effort to stop the “Stop Online Piracy Act” (SOPA), Internet destinations and digerati made their displeasure known that the U.S. government’s attempt to stop piracy was a step in the wrong direction – if not right off a cliff […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yang Out All Things D’s Peter Kafka notes the official announcement on the departure of Jerry Yang from his Yahoo! board seat and, presumably, the strategic control he had of the company – though he remains a holder of a significant amount of Yahoo!’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Adds COO, CFO Sell-side platform The Rubicon Project announced that Brian Barnum has been hired as CFO and COO. The former TNS and Business.com CFO emphasized his IPO experience in a press release. The release also noted the size of two acquisitions in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hotels And Ad Networks It’s another case echoing today’s tug-of-war in media with the online ad network model. Looking to cut out intermediaries such as Priceline.com, major hotels have banded together to create Roomkey.com. According to the Wall Street Journal, “Intermediaries usually retain 15% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Search With +1 On the Official Google blog, Google Fellow Amit Singhal discusses his favorite fruit (Chikoo) and what Google appears to position as the biggest change in search since its inception – the addition of Google+ and +1 data feeds in informing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Digital Strategy VentureBeat gets a taste of what Fox News is thinking in regards to its digital strategy in 2012. No surprise – Fox’s cross-platform strategy centers around video. VentureBeat writes, “One of Fox’s first major moves Fox on this front is is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Glam IPO On Ad Age, sources tell Cotton Delo that Glam Media will try to go public in Q2 of this year. Delo writes, “Glam’s offering will also demonstrate Wall Street’s appetite for a true digital-media IPO. Vertical properties such as Zillow or WebMD […]
