Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod People NBCUniversal is cutting its TV ad load, reducing the number of prime-time ads by 20% and total ad time by 10%, Alex Bruell reports for The Wall Street Journal. It hopes this strategy will appease consumers who are increasingly impatient with advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Telecom At Me, Bro Comcast is planning a $31 billion bid to purchase all of UK broadcaster Sky – though Comcast CEO Brian Roberts told the The Wall Street Journal it would also accept a majority stake. Fox’s 39% stake in Sky was a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday, Democratic Sen. Amy Klobuchar of Minnesota said she would support legislation fining social media companies that don’t weed out political bot accounts. “These are the most sophisticated companies in America. … I believe that they’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Valley Pally Snap is giving away more free ads, this time to startups associated with tech incubators like Y Combinator, Rough Draft Ventures and Dorm Room Fund, Recode reports. Startups or former startups from these programs will get hundreds of dollars in free inventory, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPGs Make Data Inroads CPG brands like P&G and Clorox are starting to crack the code on digital spending, according to a report from L2. CPGs are getting smarter about using data-rich channels like search, where they can capture intent. By bidding on cheaper […]
