Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Competing Data The search queries “marketing” and “technology” are slowly decreasing in frequency, according to Gartner, while searches for “Jay-Z” are increasing. The reason, Martin Kihn speculates, could be that Jay-Z does digital very well by using the channels in unique ways and forming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Branding Twitter’s got one thing that a lot of brands need: real-time data. Mondelez is creating a partnership with Twitter, according to Emily Steel of the Financial Times, that will embed Twitter staff in Mondelez offices in Brazil, India, the United Kingdom and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s Cloud In an attempt to make testing across all platforms simpler, Adobe is rolling out changes to Adobe Target (was Omniture Test and Target), ZDNet reports. Some major updates include mobile app optimization that will allow marketers to “deliver different, targeted experiences to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Ads Are Going Public Content-recommendation firm Outbrain is taking steps toward an IPO, including hiring its first CFO, Jeff Davison. According to paidContent, the company will make an estimated $130 million in revenues this year. Israeli news outlets, including Haaretz, are reporting that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trending On Facebook Facebook is testing new ways to capture trending topics based on public discussions, much the way Twitter does. The initial partners, according to a Facebook blog post, will include Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance, with plans […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Riptide You may want to set aside next weekend for this. Nieman Journalism Lab has released a tome called “Riptide,” chronicling media’s transformation brought on by digital in the past 30+ years. Among the many media honchos, Business Insider’s Henry Blodget is positioned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Product, Old Partners SAP and Accenture are continuing their partnership, this time by offering a product aimed at CMOs to “easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.” Accenture […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time’s Subscriber Data After a successful run with Toyota, Time Inc. hopes to capture more brands with its Engage product, which already counts Johnson & Johnson as a customer. According to Ad Age, Time Engage takes subscriber data and applies it to Web and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trading Desk Expansion Publicis’ VivaKi is continuing its international expansion and opening a regional Activation Centre in Singapore, according to Campaign Asia. This is the second VivaKi Activation Centre, the first being in Amsterdam, with a third being planned for China. Grace Liau will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Logistics Facebook is pressing “auto-play” on its 15 second video ad strategy in users’ newsfeeds in hopes of capturing TV and video ad budget. As the LA Times points out, however, the success of TV ads can largely be attributed to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements, Google wants the world to know it’s keeping things clean too. A DoubleClick blog post details those efforts, including a ban on toolbars that overlay ads and manual and automated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the attribution space, which helps marketers understand ad-spend performance across campaigns and channels. Yesterday the company announced a partnership with ecommerce retargeter MyThings. According to the release, through the TagMan partnership, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce — Adobe is coming for you! At least that’s what Bill Ingram, VP of Adobe Analytics and Adobe Social, told Adweek in a Q&A. “We’re really about digitizing the word […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign up here. Yahoo Binging On Startups Yahoo is continuing its startup acquisition binge. The company confirmed on Friday that it would add the team from IQ Engines, an image-recognition tech company, to help the aging photo site Flickr. TechCrunch ruminates that this could be an attempt […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding TagMan Tag-management company TagMan announced it has raised $5 million in funding ($13 million+ total). It’s an “inside round” led by Greycroft and iNovia, which can be looked at from perspectives such as that existing investors wanted more equity or the company couldn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. News Corp.’s Programmatic Party News Corp. is taking programmatic into its own hands and launching a programmatic ad exchange. News Corp. Chief Executive Robert Thomson said, “Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience — […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry Neumann explores the efficacy of corporate VC arms. He was once a member of agency holding company Omnicom’s corp VC team in the 90s. Neumann opines on a deal gone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMomentum CRM agency/consulting firm Merkle has tapped the “momentum release” format and delivered, well, some revenue momentum numbers yesterday. “In the first half of 2013, Merkle’s net revenue was 20% higher than the same period in 2012, with corresponding EBITDA growth of 76%. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Advertising IPO Demand-side, display ad tech and services company Rocket Fuel has decided to throw its hat into the Initial Public Offering (IPO) ring as the company filed its S-1 statement. With financials laid bare, the company says “For the six months […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Targeting A Wall Street Journal article identifies a number of “weather sentiment” products the Weather Company is working on. The WSJ’s Katherine Rossman writes, “Weather has always influenced the retail economy, and the Weather Co. has long sold forecasts to airlines and energy […]
Somehwhere there may be a business school class enjoying this. It’s a pretty simple construct – when commoditization occurs, the increased competition leads to eroding margins for an entire swath of companies. And then the games begin. Business case in point is today’s nexus of media and ad tech businesses – whether it’s Omnicom-Publicis, Tremor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The CFO + Momentum Release Continuing a recent trend in ad technology, location data ad-tech and services company PlaceIQ has decided it’s time for a chief financial officer, as the 3-year-old startup follows CFO announcements by Triggit and RapLeaf progeny LiveRamp. PlaceIQ also said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Power Gannett is looking to grab advertising spend that might have traditionally gone to agencies through the creation of its G/O Digital platform (see the site). The company is corralling its own companies, such as BLiNQ, Shoplocal, Key Ring, GannettLocal and DealChicken, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Down Under The online advertising industry in Australia seems to be mirroring that in the US and elsewhere, with the IAB Australia reporting double-digit industry growth for mobile, search and display. Mobile is growing the fastest, and for the first time since 2002 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Korea Agency Cheil and demand-side platform MediaMath are partnering up in Korea, according to Campaign Asia, with plans for expansion into China and Southeast Asia next year. “We’re seeing more and more programmatic buying growth from Southeast Asia, but so far, the markets […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ratings Push Nielsen is tightening its partnership with FreeWheel, ahead of the fall TV season, in an attempt to streamline its Online Campaign Ratings (OCR), according to Adweek. FreeWheel works with companies like ABC, AOL, ESPN and Viacom, and integration with Nielsen’s OCR […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Saving TheStreet Elisabeth DeMarse brought Bankrate back from the brink of disaster, and now she’s hoping to the do the same thing with Jim Cramer’s TheStreet, according to The Observer. The company makes most of its money from subscriptions (about 85% according to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-tail vs. Retail Mobile ad-tech firm Media Armor released its Q2 2013 report examining the differences between retail and e-tail shoppers. Ironically, one of the findings is that retail shoppers own more devices than e-tail shoppers — and are also more likely to engage […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Acquiring Video Blinkx snatched up Grab Media before Yahoo got a chance, according to TechCrunch, for an undisclosed though likely small amount. Both companies operate in the online video space, connecting video producers with an audience. “This transaction, while modest in size, enables […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Farming Out The Click The Guardian details the dark world of “click farms” in Bangladesh that look to generate clicks — often with social media objectives. The Guardian’s Charles Arthur says, “For the [click farm] workers, though, it is miserable work, sitting at screens […]
