Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Perennial IPO The initial public offering (IPO) cavalcade is not over for digital marketing tech. Ad marketplace Rubicon Project is next and has chosen its bankers. Bloomberg notes, “Rocket Fuel Inc.’s successful offering in September and the rally that followed Twitter’s IPO last month […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The V-Word Neal Mohan takes to the pages of Ad Age to champion viewability in an op-ed piece. He concludes, “Our brand, agency and publisher partners, like Publicis Groupe’s VivaKi, Kellogg’s and The Wall Street Journal, have been valuable collaborators in understanding this issue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB Talks Native The IAB is stepping into the native ads standardization process, releasing a playbook for publishers, agencies and marketers. According to the IAB, the six formats considered native advertising are: in-feed units, paid search units, recommendation widgets, promoted listings, IAB standard ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On Growth Rate LiveRail hopes to differentiate itself from video ad networks that have already gone public by its growth rate, according to TechCrunch’s Anthony Ha. LiveRail tells Ha it’s growing at a 200% run rate this year. “For LiveRail, being on pace […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads The Wall Street Journal says (subscription) the US Federal Trade Commission will take a closer look at “native ads” with an open forum this Wednesday. See the FTC event page. Meanwhile, the question of scaling native advertising is a big one for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Tech Strategy On GigaOm, reporter Derrick Harris reviews Yahoo tech strategy over the years with four former Yahoo executives. CEO Marissa Mayer is characterized as bringing a renewed sense of energy to the company. “However, she still must find the company’s core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eMarketer Ups Programmatic Programmatic buying continues its upward trend, with eMarketer revising its estimate from $3.34 billion in RTB spending in 2013 to $3.37 billion. MAGNA GLOBAL expects $3.9 billion in RTB ad spending this year, the highest of all firms eMarketer measured. Improvements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Email Fandom In reviewing rock bands’ email marketing efforts, The Wall Street Journal’s Hannah Karp says new data from ecommerce music website manager Topspin shows email is the gift that keeps on giving. Karp notes the power of growing fan base loyalty: “Fans who […]
With his company’s roots in lead generation, Vizury CEO Chetan Kulkarni is unequivocal about the importance of first-party data and the value it can create for advertisers. But, before one can begin using first-party data effectively, Kulkarni suggests defining it. “Let’s say we’re talking about a transaction – for first-party data, you need to ‘map’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsing Future Mozilla’s executive chair, Mitchell Baker, talked to CNET about what the company is up to and its expansion into mobile. She told CNET, “One thing that has shifted is the ability to access the abilities of the phone using Web apps. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product drumbeat and announced TV conversation targeting for US and UK advertisers. The post explains, “The way TV conversation targeting works is simple: Through our conversation mapping technology, networks and brands […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paid Hire PR company Edelman has hired VivaKi AOD’s Chris Paul to helm its budding paid media practice, according to Ad Age. “The volume of paid work we’re doing is increasing,” said Kevin King, global chair of Edelman’s digital practice group. “It’s happening organically.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pandora’s Ad Network Issues In Digiday, Josh McDermott reports that there’s been some shady mobile ad network business happening through the ad network connections of music service Pandora. McDermott explains, “Thousands of Pandora users recently opted in to a push notification asking them to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Video Upswing Programmatic video is growing, but it’s not likely to overtake traditional buying for a couple of years, Magna Global North America President Kristi Argyilan told Ad Age. “Programmatic direct or private marketplaces, they have definitely crossed the chasm. We’re seeing it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic’s Hot Stock Jim Cramer invited Rocket Fuel CEO George John to his CNBC “Mad Money” TV show on Friday. In the process, Cramer offers his take on why ad network 2.0 Rocket Fuel has been successful in the public markets: “Programmatic online advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest API Pinterest has been driving retail referrals like crazy, and is now offering an API allowing websites to display their most popular pins. According to a blog post, the API has been offered to BuzzFeed, ModCloth, Target, Whole Foods, and others. Read the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Time Inc. Time Inc. is going to start serving native ads to more of its sites courtesy of Sharethrough technology, according to Ad Age’s Michael Sebastian. Content is assigned a quality score, based on how much interaction it gets, so that higher scoring […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No More Love For Cookies Google is at work, along with companies such as Microsoft, creating a universal ID for users, but that could create problems for the industry, according to Adweek’s Garett Sloane. Meanwhile, companies like Xaxis are working on a solution, called […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ericsson: Phones Getting Smarter Yesterday, mobile networking company Ericsson released new data and projections on mobile penetration worldwide. Today, the company says smartphones are 25-30% of all mobile phone plans, but account for 55% of mobile phones sold in Q3 2013. Furthermore, mobile subsciptions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Responds In a blog post on Friday, sell-side platform PubMatic responded to critical comments made by AppNexus CEO Brian O’Kelley in an AdExchanger interview last week. The blog states, “We respect the business that Brian has built in display, but his comments were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for eBay, who says the volume of ad impressions on its exchange has grown fivefold, UK-based The Drum reported. “The budgets currently being allocated to private marketplaces are much smaller than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Retention Bonus Appboy wants to be the “ExactTarget for Mobile Apps,” and has secured $7.6 million from IDG Ventures and Buddy Media CEO Mike Lazerow to get there. The money will help build out loyalty and retention efforts on behalf of developers. “The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DAA Transparency Survey The Digital Advertising Alliance (DAA) recently polled approximately 1,000 US adults about their thoughts on ad transparency. More than 57% of respondents said they wouldn’t visit any of the free, ad-supported sites that they currently use if those sites converted to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tesco’s Ad Screens There was a time when scanning technology for the purposes of ad serving would have seemed invasive, but GigaOM’s David Meyer points out that’s no longer the case. Tesco is taking advantage of OptimEyes’ technology by installing ad screens that also […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Got Your Back Eric Picard’s startup, Rare Crowds, had run out of money and was facing imminent shutdown, so he reached out to the ‘Internet Oldtimers Group’ for money and they came through for him. Ad Age got the inside story of how Internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Is Back Ad tech is making a comeback with investors, David Pakman points out on his blog, although it never completely went away. He notes that exchanges are currently driving a lot of ad sales and those are the companies that have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around Ads With Subscriptions The Financial Times has reached a new high with subscribers at 629,000, a 5% increase year over year, according to The Guardian’s Roy Greenslade. Although the company continues to struggle with ad sales like most print publishers, the company has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems to serve personalized ads online through Sociomantic’s CRM system. “Synchronizing customer data and inventory information with digital marketing lets travel suppliers reach the right consumers in real time, with offers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Photos And Instagram Time’s Alex Fitzpatrick takes a look at some new Pew Research findings on photos and video online in a short feature article. He writes, “You say you’re a brand looking to advertise on Instagram? Pew’s got some data you should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. International DSP Revenue Due to regulatory requirements, publicly traded Safeguard Scientifics shares a few tidbits on the state of its investments on a quarterly basis — this includes its investment in US creative ad-tech firm Spongecell and ad platform MediaMath. Beyond trumpeting the payday […]
