digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparent Earnings Publicis Groupe and IPG reported Q2 earnings with organic growth of 2.7% and 3.7%, respectively. For Publicis Groupe, growth is a rosy turn of events; last year, the holding company cut revenue projections after a wave of account losses and organizational challenges. On transparency, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Spotify Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms – and transacted via insertion orders. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic By IBM Despite an overall gloomy second quarter, IBM told investors its “strategic imperatives,” which include cloud computing, advertising, data analytics and its Watson AI platform, grew 12% this year to hit $8.3 billion. That’s 38% of overall revenue. IBM is fighting hard to make […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on Monday were dwarfed by the magnitude of its upcoming sale. The only real question to answer now is which suitor gets to seal the deal. The final bids for Yahoo’s core business […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Sleeping Giant Verizon’s AOL acquisition had a strong strategic rationale in light of the telco’s vast data set. What about AT&T, which has a similarly huge market cap and potential ad platform value? AT&T doesn’t share Verizon’s approach – data-sciencing its mobile subscriber data for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cue That Apple TV What exactly are Apple’s long-term plans for its TV product? To say that Eddy Cue, the company’s SVP of internet software and services, reveals all to the Hollywood Reporter would be an overstatement – but he does reveal some. Cue describes Apple […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Holdout Unlike other news heavyweights such as CNN, Buzzfeed, WaPo and The New York Times, The Wall Street Journal is keeping Facebook at arm’s length. The WSJ has no deal to produce live video content and publishes only tech coverage to Instant Articles. Raju Narisetti, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Hammers The WB The FTC has brought the hammer down on Warner Bros. Home Entertainment, as the company settled charges that it engaged in deceptive practices. As per the FTC’s complaint, Warner Bros., through ad agency Plaid Social Labs, contracted a roster of influencers to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ya-Who? After months of negotiations, Yahoo still may not sell its core business. At least that’s the prediction of SunTrust analyst Robert Peck: “We think it is quite possible that bid prices could actually have declined during the past month. … At some price level, the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Whipping Into Shape China issued its first set of regulations to define online advertising as “email ads, paid-search results and embedded links, images and videos ‘with the purpose of promoting goods or services,’” writes Alyssa Abkowitz of The Wall Street Journal. “Before this, there was no […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microbot Bots are hot and Microsoft wants to feel that warm glow – its wretched experience with foul-mouthed Tay notwithstanding. The Verge notes the growing complexity of the bot ecosystem might soon beget a call for standards. Microsoft, though preaching openness, wants to be on top […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sticking Around Snapchat is moving away from being an “ephemeral app” to one that saves and stores. A new feature called Moments will allow users to save old snaps in-app to send to friends or repost in the future, the company announced in a blog post. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pains & Gains Procter & Gamble cut its total agency and ad production costs almost in half in the past two years, from $2 billion to just over $1 billion, but maintains it has upped creative standards in the process. “What we found, and I think […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Diminishing Returns “Facebook was built on the idea of connecting people with their friends and family,” writes Adam Mosseri, the company’s VP of product management for its news feed, in a blog post introducing an algorithm change lowering the reach of publisher stories. Mosseri is breaking […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vrooom The auto industry is shaping up to be one of the big drivers of digital tech investment and innovation. Bloomberg reporters connect the web of dollars, partnerships and human talent zooming around the industry. According to McKinsey, the next decade will see more than a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback Maybe a weak upfront market last year was just what the doctor ordered for the ailing broadcast TV industry. Marketers didn’t take all that money and go elsewhere, they just waited and bought on the scatter market, driving up rates. Ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set, SaaS Ad tech vendors are trying hard to replace their media markups with true SaaS revenues, and Digiday’s Yuyu Chen checks in on their progress. “Since enterprise software is still relatively new for CMOs, we structure pricing in a way that is more familiar […]

Britain is leaving the European Union. Though the process will take up to two years, the news sent agency stocks tumbling. What everyone wants to know, but can only make educated guesses about, is how this will affect the digital advertising industry. AdExchanger asked a few digital executives to take a gander at how this […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile ad network founded in India and now based out of Singapore. The regulator said InMobi “deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inching Forward Addressable TV ad spend will double to $890 million in the US this year, accounting for 1.3% of total TV advertising, according to an eMarketer report. That’s nearly 120% growth since 2015, when addressable spend also doubled. The household-targeted buying method is expected to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival. First up is an API called Audience Insights, combining demographic and psychographic data, which was already available, with topical data from user posts about certain events, topics and/or brands. Facebook dishes this […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Content Condé Nast is opening a new group, Spire, which will match the pub’s 1 trillion unique monthly data points with purchase insights from 1010data, owned by an affiliate of Advance Publications, Condé Nast’s parent company. The data will be used to inform audience segments […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rare Bird Many analysts see a Twitter deal looming after a brutal year on the market (with shares dropping from the mid-thirties to about $16 today). The New York Times reports those rumors intensifying in the wake of Microsoft’s LinkedIn acquisition. But there aren’t many natural […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Growth Tax Some of the leading tech, media and commerce startups to IPO – Zendesk, Twitter, Etsy, Square, Coupons.com and Zulilly, for a start – took big venture capital rounds to get there. But did that money go to any actual use? The Information reports […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome, Snapchat API Snapchat will allow third parties to buy and create ad units via APIs for the first time, Adweek’s Chris Heine reports. Its authorized partners include video DSP TubeMogul as well as a bunch of scaled social ad vendors including Social Code, Brand Networks […]