Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of HookLogic by Criteo and Triad Media by Xaxis underscore this point, but other ecommerce inventory is hitting the market as well. Index Exchange CEO Andrew Casale says six retail/ecommerce clients use the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Journalism Business Insider is tapping into its new parent company, Axel Springer, to launch a new market data site, The Wall Street Journal reports. The site, MarketsInsider.com, will be powered by data from Axel Springer-owned Finanzen.net, a finance portal that connects to 100 exchanges globally. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaning House The Trustworthy Accountability Group (TAG) is partnering with federal law enforcement to combat digital ad fraud. The aim is for TAG to work with the Department of Homeland Security, the FBI and the Justice Department to better understand ad fraud so those agencies are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Nielsen launched a Connected Partner Platform, opening the company’s CPG data to third-party analytics. The new product “enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Snappy Twist Snapchat is planning an overhaul of its revenue model by paying media companies a licensing fee instead of a rev share on ad sales. The messaging app has been informing publishers of the change for the past month, anonymous sources tell Recode’s Peter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying off for publishers, reports Digiday. Like Google’s AMP and Facebook’s Instant Articles, Apple News features articles in-app instead of redirecting traffic to publishers. Publishers can serve ads on Apple News and keep […]
Metamarkets has raised $14.25 million in growth capital from Wellington Financial and City National Bank. The company’s analytics software is designed to help clients like Twitter, Nanigans, AOL, OpenX and Drawbridge gain insight into their programmatic marketplaces. Metamarkets got the funding in part because investors are looking more favorably at ad tech, said company co-founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First, Do No Harm Artificial intelligence and health care information are coming together in exciting and, yes, potentially disturbing ways. “IBM has invested billions of dollars in its Watson business unit,” and it may finally pay off with services like genomic and cancer diagnostics, writes The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FCC vs. FTC The FTC filed a federal appeals case arguing a decision in August “could open the door for technology companies that also offer phone or broadband service to avoid the FTC’s reach in consumer protection cases,” reports Bloomberg. As phone companies (like Verizon) and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Patient Is Stable When Apple debuted its iOS 10 software update a month ago, it let people opt out of the ID for Advertisers (IDFA) program, which enables targeted ads. Since then, the number of iOS users who choose to switch off their IDFA profile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opting Out The trade orgs aren’t happy about the FCC’s new privacy proposal, which wants users to explicitly opt in to all “sensitive data” collected and shared by ISPs, including web behavior and app usage, The Hill reports. The ANA and IAB say the rule would […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tracking Ramirez FTC Chairwoman Edith Ramirez tells MIT Technology Review, “Tracking is taking place not only across websites but also across apps, and increasingly across devices.” OK, so what do appropriate notice and consent look like in that complex environment? She sees an opportunity for technology […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Secrets Evidence of Amazon’s ad tech platform designs bubble up to the surface in quiet ways, like the company’s constantly brimming Ad Platforms job board or anonymous, NDA-bound partners signaling big things happening in the background. “Still, little is known about Amazon’s longer term ambitions. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Beefing Up Snapchat has expanded its ads API with better targeting, measurement and reporting, Ad Age reports. In addition to email matching and interest-based targeting released back in June, Snapchat now supports A/B testing of creative and new measurement features. CEO Evan Spiegel remains steadfast in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The More Things Change… Comedy is all about the timing. One week after Facebook’s video measurement snafu, comScore heralded its ability to report on Facebook video viewability. While agencies aren’t particularly fussed about the specific metric Facebook has been miscalculating for the past two years, some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Fiduciary Truce? “Doctors and lawyers are prohibited from using clients’ information for their own interests, so why aren’t Google and Facebook?” asks a pair of law professors in an essay for The Atlantic. The legal concept of a fiduciary, where one party holds a legal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. There’s An App For That Wanna know the dirty secret about that flashlight app or liquor-delivery app or weather app or neighborhood coupon app or new ridesharing app or whatever app you downloaded? “Making money off otherwise unnecessary location tracking may be the main reason that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. With Great Data … … Comes great responsibility. When Acxiom acquired LiveRamp in 2014, it became a core data aggregator and onboarder in the digital marketing space. Since then, LiveRamp has driven major revenue for Acxiom, and investors are taking note. Several have boosted their shares […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bob & Goliath The ANA is wagging its finger at Facebook after the social platform’s recent measurement mishap [AdExchanger coverage]. CEO Bob Liodice released a statement on Thursday calling for the Media Ratings Council to audit Facebook’s metrics. “With more than $6 billion of marketers’ media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp and Yahoo Japan, Business Insider reports. WPP’s investment is thought to have come with minimum spend guarantees, though there’s no confirmation the same is true for News Corp. Unruly, a video ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Garçon The Weather Co. will run a Campbell’s Soup campaign using technology from its new parent, IBM. Ads will prompt viewers to say the ingredients they have, and will respond with recipes and meal suggestions. “We really believe that this is the new frontier in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trade Group Pivot? Online media trade body Digital Content Next (DCN) is creating an exchange, named TrustX, with inventory from 25 of its members, including ABC, Condé Nast, Hearst, NBCUniversal, The Washington Post, Meredith, ESPN, Vox Media and News Corp. DCN makes no profit and there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Balancing The ’Book Facebook ended last week in crisis after a report from The Wall Street Journal aired agency concerns over a misrepresented video advertising metric. The company had been counting every second all users spent watching, but divided that by only the number of people […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of The Race Sinclair Broadcasting has withdrawn its political spending forecast for the year, due to unorthodox election advertising patterns. Gray Television Inc. also withdrew its guidance. According to The Wall Street Journal, political TV ad spend is down 42% since 2012, largely due to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s House Adobe’s Marketing Cloud business grew 10% in Q3, bringing in $404 million across the company’s Campaign, Audience Manager and Media Optimizer products. For full-year 2016, Adobe predicts 20% revenue growth to $1.63 billion. AMC revenue is about double that of Salesforce’s Marketing Cloud, by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with plans to build out its supply-side business, Joe Mandese writes for MediaPost. Ad industry verification services have historically been funded by the supply side, but to date White Ops’ bread and butter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocked Facebook is still serving ads to Adblock Plus users, one month after publicly signaling it would circumvent the ad blocker’s filter. “They have basically removed every identifier that’s findable in the first level of ads,” ABP comms guy Ben Williams acknowledged to TechCrunch. But the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blurred Lines Mic is experimenting aggressively with ways to monetize its video content on Facebook. The millennial-minded news org will intermittently insert a brand’s logo into a Facebook video, while also featuring the brand in the video title, Mike Shields reports for The Wall Street Journal. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crawl, Walk, Run Snapchat didn’t want to be “creepy” about its targeting tactics, but advertisers wanted more relevancy on the platform. So the messaging company is rolling out three new ad targeting products, reports Mike Shields of The Wall Street Journal. The first, Snap Audience Match, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mistaken Identity Identity graphs are a necessary part of the cross-channel marketing future, but what about data quality? “Not enough focus is on if the data is correct,” OMD managing director Julie Fleischer told Ad Age’s George Slefo at AdExchanger’s Omni.Digital conference last week. “And if […]
