demand-side platforms

If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…  

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team’s wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 (!!) years. This is his last comic for AdExchanger before striking out for new horizons. He leaves us with an unparalleled archive of illustrated ad […]

Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for the first time there are signs that Google’s iron grip may be softening, according to the half-yearly Advertiser Perceptions DSP Wave released Wednesday. The report is based on surveys of almost 500 brand and agency […]

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs […]

The Trade Desk first picked up steam in the market around five years ago positioning itself as a pure-play agency toolkit. It won business at the expense of earlier DSPs, such as Turn and TubeMogul, that had frosted their agency relationships by going directly to brands. Now the company is plotting its course as the DSP […]

Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll spend (including mobile, social, TV and traditional display ads) grew from 37% last year to 43% – or close to $50 million – of total spend running through TubeMogul’s […]

Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to […]

A new Real-Time Bidding buyer’s guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today’s demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might’ve been expected, though a lack of measurement consistency and other problems may be hindering marketer […]

Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]

PaidContent’s David Kaplan has a look at the one-year anniversary of Google’s acquisition of Invite Media with its co-founder Zach Weinberg who tells Kaplan that Invite has “largely been ‘left alone’ in terms of conducting its business.” Read it. At yesterday’s Conversational Media Summit, Google exec Neal Mohan said, “Invite Media has been one of […]

John Squire is Chief Strategy Officer of Coremetrics, an IBM company. Click below or scroll down for more: Big Data and Marketers Is The Marketer Responsible For Actionable Insights? Coremetrics Lifecycle and Ad Target Products IBM’s Strategic Vision For The Marketer Watson For Ads Looking At Digital Ad Trends Today Will IBM Acquire A “Buying […]

Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! And Right Media On RTB Given all the hubbub created by the articles in the Wall Street Journal and The New York Times and included AppNexus, Google and others, Yahoo! has responded with its real-time bidding thoughts via VP/GM Bill Wise who writes, […]

PRESS RELEASE

Jay Habegger is CEO of ownership targeting company, OwnerIQ. AdExchanger.com: How did OwnerIQ begin? JH: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions. Our first insight, supported by research, is that knowing about a person’s stuff tells […]

Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]

Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]

Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks.  Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]

“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of kirshenbaum bond senecal + partners Liquidity is “Easy,” Valuation is Hard – Current “demand side” technology platforms do not ingest client side data […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO at Lotame. There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers.  […]

Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site more effectively. These service businesses earned a slice of the transaction value for their efforts. Others took a different approach. […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ajay Sravanapudi, CEO at LucidMedia. Demand Side Platforms (DSP) are hot! I can tell by the huge agency interest, and even more eager venture capitalists anxious to get […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ken Rona, PhD, V.P. Data Strategy and Client Analytics at [x+1]. Over the last couple of years, I have been in the data business, selling and buying, […]

Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]

“Ad Agents” is a column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. One of the most exciting changes that the exchange era has promised for the industry is data liquidity.  This is a concept that was brought to me in […]

Demand-side platform provider, CPM Advisors, announced a partnership today with BlueKai today which it says uniquely offers clients access to BlueKai’s in-market data directly within CPM Advisor’s CPMatic media buying platform. To date, CPM Advisors has been a part of BlueKai’s Certification program. Read the release. AdExchanger.com spoke to CPM Advisors CEO Rob Leathern more […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO For FriendFinder PaidContent’s Rafat Ali says that the update s-1 registration statement indicates that FriendFinder Networks has cut its original IPO plans in half and will now seek “only” $220 million. The original raise of $460 million was going to be used to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CBS Lovin’ Ad Exchanges Ad Age’s Michael Learmonth breaks the supposed bad news for ad networks that CBS Interactive is showing the door to arbitrage in hopes of boosting direct ad sales, eliminating channel conflict and getting control of their data. The good news? […]