An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
JWP Connatix might not have a new name yet, but the company – formed through the merger of JW Player and Connatix in October – does have a new CEO
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
What happens if the TikTok ban comes to pass; Netflix’s live sports Hail Mary play; and Channel Factory surfs for buyers.
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
Halfway through 2024, however, many publishers are feeling hopeful, especially as election season heats up and puts a focus on news – a category with an extremely engaged audience, writes Connatix CRO Jenn Chen.
If interoperability, scale and privacy are the goals, how can publishers build a data culture that sets them up for success?
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. But some publishers and video platforms have concerns.
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to rural Nepal. But they won’t be there on a retreat or to discuss the latest ad tech trends.
