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»column

Wait, So NBCU Is Hosting A Developer Conference?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Google has its I/O conference. Facebook has F8. And NBCU has … ONE21? On March 22, NBCU will host a one-hour event devoted to its One Platform initiative, which had its official debut during 2020’s pre-COVID Consumer and Electronics... Continue reading »
by Ryan Joe // February 4th, 2021 //
»
How Often Does Advertising Really Pay Off?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School.  Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under... Continue reading »
by AdExchanger // January 5th, 2021 //
»
3 Reasons SKAdNetwork Keeps Advertisers Up At Night (And Why They Can Sleep Soundly) 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Barak Witkowski, general manager at AppsFlyer. SKAdNetwork has been a hot topic following Apple’s recent privacy announcements, driving both hope and concern for advertisers about the future of their marketing strategy.... Continue reading »
by AdExchanger // December 14th, 2020 //
»
How To SPO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin O’Sullivan, director of business development, EMEA at Amobee. Supply-path optimization is too often considered shorthand for a wrecking ball mentality that turns off SSPs and publishers in order to consolidate... Continue reading »
by AdExchanger // November 23rd, 2020 //
»
 

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