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  • Comic: Mr. Clean Room

    Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites

    Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for parts.

  • Start Your Search Engines; Truth In Badvertising

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]

  • decision idea yes no Businessmen opt for online business investments, via smartphone

    The CNIL Is Fining Tech Companies Left And Right Over Consent Issues

    You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.

  • Apple Versus GDPR; Netflix Bulls Versus Netflix Bears

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Sorcery Is This The CNIL, France’s data protection authority, has been busy lately. The agency fined TikTok earlier this week, Apple a week before that and, on Tuesday, decided a case that could have important ramifications for ad tracking on iOS. What’s […]

  • A comic depicting Apple's ATT.

    Meta And Apple Face Fines And Privacy Headwinds In Europe

    Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof.

  • Criteo Expects Sanction For Undisclosed GDPR Violation

    France’s data protection regulator, the CNIL, just hit Criteo with some not-so-très-bien news. The CNIL is planning to recommend a fine of $65 million against Criteo for alleged GDPR violations, the company announced in an SEC filing on Friday. The filing is very thin on detail. For example, it’s not even clear what practice or […]

  • Hugo Loriot, partner at fifty-five

    The Future Of Google Analytics Is Server-Side – Here’s Why

    Meta lost in court against French ad-tech champion Criteo, and it will now have to grant better access to its inventory. Meanwhile, France’s data protection watchdog, the CNIL, just deemed Google Analytics illegal – a move that the Italian data privacy authority has just followed as well. What happens now? It turns out there may be a server-side solution, writes Hugo Loriot, partner at fifty-five.

  • Comic: In-game advertising

    Is TikTok Game For An App Store Dispute?; GDPR’s Bark Is Worse Than Its Bite

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam and plans to push further into gaming, starting with Southeast Asia, sources tell Reuters. People can already share gameplay content on TikTok – like a video of them from Twitch, for example – but there are […]

  • Step Into The Light: Why Publishers Need To Stop Using Dark Patterns Now

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Julie Rubash, chief privacy counsel at Sourcepoint.  Dark patterns – or website designs that manipulate users into performing specific actions – are widespread these days. In fact, one recent study from Princeton examined 11,000 shopping […]

  • Parag, Meet Wall Street; Google Analytics Is On The Ropes In The EU

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing brand revenue for Twitter – and there’s an interesting dynamic at play to explain that growth. Total ad engagement decreased 12% in the past year. With fewer engagements, prices should go up, but cost per […]

  • Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is […]

  • Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a […]

  • streaming revolution

    Fubo TV IPOs; Programmatic Buyers Crave Transparency

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stock Market FOMO For Fubo The revolution will not be televised – but it might just be livestreamed. The sports-focused streaming services FuboTV, which merged with Facebank Group in early 2020, filed for a public offering on the New York Stock Exchange, reports Fast Company. According to […]

  • The CNIL Can’t Legally Forbid Cookie Walls Under GDPR

    France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie walls. Cookie walls are pop-up notices that restrict access to a website until a visitor agrees to accept cookie tracking. The Conseil d’État, a division of the French government that serves as its supreme court […]

  • Google Loses Its Appeal On 50 Million Euro GDPR Fine

    Remember that 50 million euro fine that Google got slapped with in France for failing to comply with the General Data Protection Regulation last year? Looks like Google is going to have to pay up. On Friday, the Conseil d’État (translates to Council of State), a division of the French government that serves as the […]

  • AdExchanger

    Cannes Has A Contingency Plan; WaPo And Vox Expand Ad Tech Businesses

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannes Contingency   As global events continue to get canceled due to fears of spreading the coronavirus known as COVID-19, the advertising industry is waiting with bated breath for news about Cannes. For now, the ad conference on the Riviera is on for its usual […]

  • Ad Tech Bristles At The CNIL’s Consent Recommendations – But ePrivacy Could Change Everything

    It’s nearly le denouement pour le cookie consentement en France. The Commission nationale de l’informatique et des libertés (the CNIL), France’s data protection authority, is on the cusp of finalizing its updated consent guidelines for cookies and other trackers – and the stakes are high. “The question is not whether consent is applicable – of course […]

  • French Data Regulators Place Targeted Advertising In The Crosshairs

    France’s data protection regulator is going public with its action plan – and targeted online advertising is to be a “priority topic.” The Commission nationale de l’informatique et des libertés (CNIL) shared its 2019-2020 agenda in response to appeals from the public, privacy advocates and online marketing professionals looking for guidance on how to comply […]

  • French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules

    France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l’informatique et des libertés told French industry trade organizations […]

  • Marketers Must Step Back From Personalization And Automation

    “We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at […]

  • Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

    Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered […]

  • What Does Google’s GDPR Fine Mean For The IAB’s Consent Framework? (Probably Nothing Good)

    Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General Data Protection Regulation. It was only a scratch but the ruling could signal a rough road ahead for the industry’s consent framework. The 50 million euro fine levied by the CNIL (the Commission nationale de […]

  • France Slaps Google With 50 Million Euro Fine – Largest Yet Under GDPR

    France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the General Data Protection Regulation. Not only was Google found not to have the proper consents in place from its users to collect and process data for personalization and ad targeting, it may not even have […]

  • Is The IAB’s Consent Framework In Trouble?

    The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company called […]

  • French Startup Teemo Appeases GDPR Regulators, Avoids A Fine

    There is life after a GDPR enforcement warning. Location data ad tech startup Teemo, one of the first companies admonished under the General Data Protection Regulation for gathering and processing data without informed consent, was given the all clear on Thursday. Teemo, headquartered in Paris, received an ultimatum from France’s data protection authority, the Commission […]

  • Brian Lesser's Challenge At AT&T; Jun Group Acquired

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Will Telco There’s plenty of pressure on Brian Lesser to build advertising into a pillar of AT&T’s business and marry the wireless company’s customer data to the new WarnerMedia content assets. “But probably more than anything, I feel this sense of responsibility to […]