As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.
ADT tracks a bespoke metric called “marketing cost per installation” that measures the impact of media on what ADT cares most about: the roughly 1 million alarms its technicians install every year.
T-Mobile may be considering an acquisition in the mobile data market; Google’s glitch shuts down ads for a weekend; and ad tech’s old guard is salivating over AI startups.
Marketers who are curious about the bias in their campaign targeting can put their media plans to the test by running them through a free open-source toolkit built by IBM. The idea behind using the tool, dubbed the Advertising Toolkit for AI Fairness 360, is to stay a step ahead of regulation by making sure the ad industry roots out bias in campaign planning, especially the invisible kind that can be amplified by a reliance on data segments (even a marketer’s first-party data) and black box algorithms.
Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been […]
IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite, […]
Think of IBM and you’re likely imagining heavy technologies managed by an expensive services division. But IBM Chief Digital Officer Bob Lord emphasizes that’s the old company. He’s here to help IBM reinvent itself and, most importantly, its way of doing business. “What I’ve loved doing throughout my career is helping a company pivot,” Lord […]
After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer of The Weather Co., the IBM-owned company said Wednesday. Bitterman brings extensive knowledge of how media companies can drive efficiencies in the data-driven milieu. He said The Weather Co. is in a […]
IBM has nabbed Bob Lord, who formerly served as president of AOL and global CEO at Publicis-owned Razorfish, as its chief digital officer. Lord is one of the few executives with experience running companies in both marketing services and advertising technology, a nexus where IBM has been making large bets lately. An IBM spokesperson said […]
Tim Armstrong is going to have to look for a new successor. The AOL CEO’s heir apparent, the highly visible Bob Lord, will soon step down from the company, which he joined two years ago to help spearhead an aggressive expansion of the company’s ad technology vision. The Wall Street Journal first reported the news […]
