Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.
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TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
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OPINION: The Sell SiderFor News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing
Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.
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News Corp Earnings Illustrate The News Industry’s Ad Woes
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
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Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.
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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action
In today’s newsletter: The CMA still has a bone to pick with the Chrome Privacy Sandbox; the FCC fines mobile carriers for selling customer location data to data brokers; and the Financial Times is the latest publisher to strike a licensing deal with an AI company.
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- ChatGPT
- Chrome privacy sandbox
- CMA
- Conor Burgess
- Disney
- FCC
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- ftc
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- Infillion
- Jeff Schmidt
- Jen Wong
- Jessica Rosenworcel
- mediamath
- Meta
- microsoft
- Microsoft Azure
- OpenAI
- SAP
- Sprint
- T-Mobile
- The Financial Times
- the new york times
- Topics API
- verizon
- VideoAmp
- Warner Bros Discovery
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The News In Europe Sues Google; Are IP Addresses Worth Saving?
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
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- apple
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- Frank Slootman
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- Geradin Partners
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- Google network
- google search
- iHeartMedia
- Jon Watts
- LiveRamp
- Neeva
- rampup
- Refinery29
- Sarah van Mosel
- Schibsted Media
- SiriusxM
- Snowflake
- Sridhar Ramaswamy
- Stek
- Stitcher
- vice
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G/O Media Rides The Contextual Wave In Bid For Profitability
G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.
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- brand safety
- contextual targeting
- dotdash meredith
- G/O Media
- G/O Veritas Plus
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- Great Hill Partners
- Jezebel
- Jim Spanfeller
- Lauren Tousignant
- Lou Tosto
- Lucid
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- Paste Magazine
- PMP
- programmatic guaranteed
- Quartz
- sentiment analysis
- The Onion
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- third-party cookie deprecation
- Vox Media
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OPINION: Data-Driven ThinkingRebounding After A Toxic Relationship With Cookies
Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.
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With Cookies Going Kaput, Axel Springer Embraces Contextual Video
Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain sites.