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»Automation technology

Uber Relies On Automation To Keep Its Paid Social Strategy Humming

Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social teams in every region where it does business. Four channel managers on each team make sure campaigns meet their objectives. On Facebook and Instagram, where Uber spends a significant portion of its... Continue reading »
by Allison Schiff // March 9th, 2018 //
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When Video Inventory Is Scarce, Bonnier Turns To Automation

As the demand for digital video increases, publishers like Bonnier Corp. are turning to automation to beef up their inventory. With more than 35 special-interest titles, including Field & Stream, Popular Science and Outdoor Life, Bonnier’s editors spend a lot of time on video creation. Even so, “when it comes to a lot of our... Continue reading »
by Allison Schiff // February 16th, 2017 //
»
On Terminology: "Programmatic" Haters Gonna Hate

While "programmatic technology" has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian O’Kelley penned op eds about the "death of programmatic." Rubicon Project SVP of market development Jay Sears also has acknowledged the limitations of the terminology. AdExchanger reached out to ad tech executives, some... Continue reading »
by James Hercher // August 5th, 2016 //
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