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»audience

Leveraging Data To Address Consumers’ Most Pressing Needs

This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the new normal that will soon follow – it’s crucial to connect with the right audience. The pandemic has created a fluid situation for people,... Continue reading »
by AdExchanger Content Studio // July 8th, 2020 //
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Comic: Exit, Affluent Viewers

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // July 12th, 2019 //
»
Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new... Continue reading »
by AdExchanger // June 28th, 2019 //
»
Alessandro De Zanche headshot
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing... Continue reading »
by AdExchanger // November 2nd, 2018 //
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True[X] President Pooja Midha: Not All Attention is Created Equal

Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer... Continue reading »
by Rae Paoletta // September 27th, 2018 //
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In-Game Ad Platform Tap.Me Taps Former OMG Exec Spiegel As Its New CEO

Matt Spiegel is the new CEO of Tap.Me, an in-game advertising technology company. Read the release. Previously, Spiegel was CEO of Annalect Marketplaces and Omnicom Media Group Digital. He discussed the new role and its implications with AdExchanger.com. AdExchanger.com: What attracted you to the start‑up world? MS: It's interesting. I think most people have gotten... Continue reading »
by AdExchanger // October 11th, 2011 //
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TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points

TRAFFIQ and Datran Media announced a partnership today that will integrate Datran's audience measurement platform - Aperture - into TRAFFIQ's media platform. Read the release. TRAFFIQ CEO Mark Kahn spoke with AdExchanger.com about the industry and the announcement. AdExchanger.com: What are some of the pain points of audience buying today? MK: There are three fundamental... Continue reading »
by AdExchanger // January 20th, 2010 //
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Quantcast Announces Media Program; OPA Big Ads Imminent; PopularMedia Sold; Local News Using Self-Serve

Quantcast is going ahead with its efforts to offer a new opportunity for marketers who wish to leverage the millions of Quantcast pixels all over the Internet that can help provide insight into audience.   Dubbed the  "Media Program" (see release), here are the details from Quantcast: The Quantcast solution applies marketers' unique customer interaction data... Continue reading »
by AdExchanger // June 30th, 2009 //
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Comscore's Josh Chasin Says Panel Important For Accurate Measurement and Overcoming Cookie Deletion

Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics - audience measurement, campaign analysis tools and web analytics - in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for... Continue reading »
by AdExchanger // June 25th, 2009 //
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