Singular and Apsalar are consolidating, and they’ve got their collective head in the marketing cloud. On Tuesday, the duo announced that they will become one and marry their respective technologies – Singular’s mobile marketing analytics tech and Apsalar’s mobile attribution and DMP offering – to take on the likes of Adobe, Oracle and Salesforce on the mobile […]
With mobile marketing automation sizzling and VC cash flowing, Apsalar is looking to capitalize. On Wednesday, the mobile attribution platform added an audience distribution layer to its stack, effectively enabling its clients to combine the data with the doing. “We’re finding that CMOs want to have everything in one place, not a bunch of point solutions,” […]
Brands are starting to get more comfortable with performance-based app marketing – but they’re still transitioning. “Even just a year and a half ago when you talked to brand people, things like yield or breaking out ROI numbers by ad partner were like foreign concepts,” said Deniz Gezgin, director of digital marketing at Topps, which has […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, co-founder and CEO at Apsalar. In the long-running NBC police procedural “Law & Order: SVU,” Detectives Benson and Stabler focused on three things when solving murders: means, motive […]
Eliza Nevers, Christian Calderon and Michael Oiknine will participate in a panel discussion on mobile fraud at the May 24 CLEAN ADS I/O conference in New York. AdExchanger: What’s the single biggest thing marketers contending with mobile ad fraud should be focused on? MICHAEL OIKNINE, CEO of Apsalar: Fraud has become such a problem in large part […]
Why a user deletes an app is just as important as why that person decided to download in the first place. “Uninstalls are a huge issue and we’ve been trying to get an understanding of what’s really happening there,” said Sudarshan Gangrade, VP of marketing, analytics and partnerships at Ola Cabs, India’s answer to Uber. […]
Some say the ad tech venture capital funding well may be running dry, but mobile-centric companies still seem to be doing all right. “Over the past couple of years, mobile’s been somewhat insulated from the general sentiment around ad tech, at least on the private side,” said Michael Katz, CEO and co-founder of mParticle. “Clearly […]
When it comes to mobile ad fraud, everything old is new again. “All the bad stuff we saw happen in web 1.0 in terms of trying to trick users is coming back with mobile,” said Alex Calic, CRO of The Media Trust, a company focused on ad verification and malware detection. That’s certainly the case […]
Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs, as they’re sometimes called, are possible because of the availability of device and app identifiers commonly used to track campaign effectiveness. But these upstarts need to support audience segmentation in other channels. […]
The No. 1 criticism leveled at mobile data-management platforms (mDMPs): Who needs another silo? But that’s not stopping a growing number of ad tech companies from unveiling mDMPs as they move to meet the demands of marketers looking to activate their mobile data. Although several players have been on the scene for a while now – both […]
In a small change that speaks to its huge cross-device aspirations, Facebook is ending its support for mobile app install reporting at the device level. On Wednesday, Facebook called up its mobile measurement partners (MMPs) – a group that includes companies such as Appsflyer, Apsalar and Kochava – and told them that as of August 20 […]
Facebook is working with a dozen mobile ad networks to better track installs beyond mobile media it directly controls. Millennial Media, InMobi and AppLovin are among the networks to sign on for the beta program, but Facebook’s biggest competitors predictably aren’t playing along. The feature is part of a product called Analytics for Apps that […]
When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took it as welcome news. Having a dedicated mobile DSP isn’t a priority yet for some marketers, and by taking their DSP off the table, Apsalar seemingly removed the conflict of […]
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first clear signal that its Identifier for Advertising (IDFA) can be used as an attribution tool. But what about its own mobile ad product, a.k.a. iAd? The company has been more […]
Apple has given its tacit approval for the use of its Identifier for Advertising (IDFA) to attribute app installs and post-install actions. The development, welcomed by app marketers and their ad partners, comes two months after Apple spread fear in the app ecosystem by rejecting some apps that didn’t adhere to a narrow ad serving […]
Competitors are jockeying to capture customers from HasOffers and Kontagent in the wake of Facebook’s decision to drop the two companies from its mobile measurement partner (MMP) program. HasOffers is the larger of the two MMPs shown the door last week for violating Facebook’s data policies. It has some very large app customers representing significant […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO at Apsalar. The mobile app industry is again abuzz with news that apps are being rejected from Apple’s app store for accessing the Identifier For Advertising (IDFA) […]
LifeStreet, an in-app advertising platform that claims to have more than 3,500 Facebook developers using its product, is going after a bigger slice of mobile with its new self-service publisher portal. The portal, which was launched today, is an extension of the company’s current portal that is used by Facebook app developers to publish display […]
With the mobile app market growing more competitive every day, app developers are under increasing pressure to find people who will not only download their games, but remain engaged players. Advertising and mobile analytics firm Apsalar is trying to address this need in a number of ways. In addition to offering a mobile analytics platform […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO of Apsalar. Every iPhone comes with an identification number — like a serial number – that’s used for connecting data to a specific handset. Until recently, the […]
Earlier this week Facebook launched a new ad format geared to app developers, called Mobile App Install Ads (AdExchanger story). Its entry has the potential to disrupt the current field of companies that have sprouted up to drive app installs — including mobile ad networks and companies that incentivize downloads. But first it has to […]
App marketing is often about incentivizing downloads, with little thought given to post-installation engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money after the install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for a […]
