App marketing vendors are starting to talk about omnichannel. That includes Swrve, the marketing automation company which announced Wednesday that it had acquired adaptiv.io, a smaller data automation player. The move is aimed at helping brands “orchestrate user experiences across traditional channels and mobile channels,” said Swrve CEO Christopher Dean. That makes sense since no […]
Republican presidential hopeful Dr. Ben Carson has been surging in the polls, by a strict reading the only current rival to Donald Trump. Carson has approached the election from a fundamentally different perspective, said Ken Dawson, president of Eleventy Marketing Group, which received more than $400,000 from the Carson campaign for “web services” in the […]
Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points – it’s about giving those monthly or daily users a reason to be active in the first place. “Customer loyalty is at the heart of everything we do,” said Karah Sutton, marketing and […]
Brands are on the constant hunt for engaged audiences. It’s why they attend upfronts for television, NewFronts for digital, future fronts for programmatic, podcast upfronts for audio – and, now, AppFronts for apps. General Electric hosted its first AppFronts on Tuesday in New York City, gathering together an audience of brands and agencies for an event […]
Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as separate entities within the Adobe Marketing Cloud, into a single UI to help clients handle what Adobe’s VP of mobile, Matt Asay, called “the mobile problem.” […]
There’s CRM and then there’s MRM – mobile relationship management. In-app marketing company MobileBridge is looking to span the two with cloud-based tech that combines marketing automation and loyalty to boost app engagement. MobileBridge integrates both with a brand’s app and with its traditional CRM partners, including SAP, Microsoft Dynamics, Oracle, IBM, Marketo and Salesforce […]
Berlin-based mobile ad platform Fyber wants to help developers get a better handle on pre-caching, the practice of pre-loading video ad content to reduce load times and ad-serving latency. The company announced Monday that it’ll be releasing a tool within the next few weeks that enables developers to exercise more control over the pre-caching process. App developers […]
In-app fraud is turning into another expensive headache for advertisers. According to research released Thursday by fraud detection firm Forensiq, programmatic in-app ad fraud was responsible for roughly $776 million worth of wasted budget in 2014, a number Forensiq projects will crack the $1 billion mark this year. That might seem like a relative drop […]
There’s something fishy going on in China. According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273 fraudulent ones. But China isn’t the only place with IAP problems. Taiwan sees 54 fake in-app purchases for every valid one, while Saudi Arabia clocks in at 24.6 and Israel […]
Mobile is the mother of all invention at BabyCenter, an online content hub for pregnancy and parenting-related content. Founded in 1997, BabyCenter has always maintained a digital-first mindset – but the changing consumption habits of its more than 40 million global monthly users, mainly current and expectant mothers, means that mobile is fertile ground for […]
No one would disagree that smartphone users are spending a ton of time in apps, and here are some more numbers to prove it. A report released Thursday by comScore found that apps now account for more than 50% of all digital media time spent, though it’s interesting to note that mobile growth isn’t vampirically […]
You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would […]
Following an injection of $15 million in Series B funding, app monetization platform and mobile SSP Supersonic has its eye on the East. The company, which changed its name from SupersonicAds last week, plans to use the cash to expand into Asia — China, Japan, and India specifically — which Supersonic CEO and cofounder Gil […]
Three months after launching a pilot program for mobile app install ads, Twitter has made the offering available to all advertisers. The format is a bid to capture surging app promotion budgets that have been a boon to Facebook, Pandora and dozens of mobile-specific ad networks and demand-side platforms (DSPs) over the past two years. Ride-sharing service Lyft, EA […]
Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports from ad exchanges Turn and Smaato. Increased competition for inventory continued to drive up effective cost per thousand impression (eCPM) rates across channels, reported Turn. Social media eCPM rose 64%, […]
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move to the next step: driving continued app engagement among current users. “We’re spending a lot of money getting users to download our app and it wouldn’t make sense to stop […]
App developers and publishers who have yet to stop using unique device identifiers (UDIDs) now have a cut-off date. Apple informed app developers yesterday that it will soon ban any apps or updates to existing apps that include UDIDs, a component of analytics systems that publishers and developers have been using to track apps and […]
App marketing is often about incentivizing downloads, with little thought given to post-installation engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money after the install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for a […]
Free text and calling app Pinger is the biggest mobile app you’ve never heard of. In December 2011, ComScore rated it third in daily usage minutes among iOS apps, ahead of Facebook and Twitter, and fifth in device installs. It’s backed by Kleiner Perkins Caufield & Byers, which has a knack for picking winners with […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]
