Apple advertising

The Q4 online advertising rout hit Snap, Meta, Alphabet and others, but Amazon and Apple continue to gain ground.

Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according to the IAB, even as Apple builds its own ad business. “Apple is fine with advertising, as long as they get to control it on their terms,” IAB CEO David Cohen told hundreds of industry […]

Looks like Apple wants to launch a DSP. With Google’s recent (and second) third-party cookie delay, maybe it’s going to take a company like Apple, with a track record of technical innovation, to develop the next privacy-centered targeting solutions for digital advertising, writes Nico Neumann.

Apple and third-party developers have grown so far apart, it’s difficult to tell when they’re talking about the same mobile app ecosystem. In 2021, Apple’s Services business earned $72 billion, making it big enough to be a Fortune 50 company in its own right, said Apple CFO Luca Maestri on the company earnings call.

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a knife to Facebook and a hammer to Google, for example, […]

Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies like Rocket Fuel, Sizmek and Millennial Media, to name just a few. Wall Street also didn’t want to bet against advertising-dependent companies in competition with Google and Facebook. (The Trade Desk was a notable exception.) […]

The Poisoned Apple Apple has been secretly buying app download ads on behalf of apps as a way to secure iOS subscription fees in perpetuity, according to a Forbes report. Google won’t delete the ads, though they’re placed without the knowledge or consent of the app developers, including Bumble, Tinder, HBO, Masterclass and Babbel, the […]

Hello, subscribers, are you there? Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’s real address, so people can sign […]

Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the switch. Currently, users who have opted out of tracking and personalized advertising are still tagged by the Advertising ID when they open an app, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcasting Pays Podcast advertising is set to grow as much in the next two years as it did in the past decade. That’s according to new research prepared for the IAB by PwC diving into 2020 podcast ad revenue. During the fourth quarter of […]

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job […]

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something. […]

Apple appears to be providing its homegrown ad network with more granular measurement functionality that what everyone else will get through SKAdNetwork. Specifically, the Apple Ads Attribution API payload field will include two parameters that are important for optimization – creativeSet ID and keywordID – but totally absent from SKAdNetwork postbacks. Without creativeSetID, advertisers won’t know which […]

There’s always fanfare when Apple releases its new iPhones every September, as the company is expected to do at its annual hardware event in Cupertino on Wednesday. But away from the pomp of its hardware launch, Apple has been working behind the scenes to boost its growing software and services business – one that market […]

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal […]

Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped app downloads tied to specific device IDs. Yet there are inconsistencies between the install counts and engagement metrics developers see in Apple’s UI and what they’re told by their third-party measurement partners – and that’s “not […]

Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in […]

If Apple is indeed shifting its iAd platform to focus on direct deals, as BuzzFeed reported Wednesday, it means its experiment accepting programmatic demand has come to an end after little more than a year. Perhaps it was inevitable. While Rubicon Project, Accordant Media and MediaMath were among iAd’s programmatic partners, not much happened after […]