AI agents

Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.

Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.

Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory

Nexstar’s digital strategy will now use Salesforce’s agentic AI capabilities, hoping to unify the sales pipeline into one system.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.

Agents are autonomous and thoughtful, incredibly fast and knowledgeable. They won’t replace star performers, but they will supercharge your team’s delivery.

What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. No, really.

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.