AI agents

Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Long-time ad tech exec Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign creation.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.