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»Advance Local

From NJ.com To Oregon Live, Newsletters Are Popping During The Pandemic

People just can’t get enough news during the coronavirus pandemic – and it’s not just national coverage. Local newsletters are experiencing record sign-up numbers. Advance Local, which operates local news sites including Syracuse.com, MassLive.com, OregonLive.com, LehighValleyLive.com and NJ.com, moved quickly to provide newsletters to people seeking frequent updates about the pandemic. Most of the publishers owned... Continue reading »
by Sarah Sluis // May 18th, 2020 //
»
Inside Alpha Group, Advance Local’s Tech Incubator

It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of its... Continue reading »
by Sarah Sluis // April 8th, 2019 //
»
The Open Marketplace Works For Advance Local

With header bidding enabled, the open marketplace works just fine for Advance Local. While many publishers and buyers are moving to closed, curated programmatic environments due to brand safety, fraud and viewability concerns, Advance Local is focused on driving yield in the open marketplace. That strategy means improving viewability and giving buyers transparent URL information... Continue reading »
by Sarah Sluis // October 5th, 2017 //
»
 

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