Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Visionary, Vision Is Scary CMO tenures are shrinking. Confidence in CMO decision-making is down. Yet the demands on the CMO are expanding and growing more difficult. “To add insult to injury, we’ve seen an overall lack of … competence, perhaps?” writes Chris Gadek, […]
DOOH has been thought of as pure branding, according to Elliott Hasiuk, principal for digital media at Part and Sum. That makes sense, considering out-of-home media might just be a big picture of, say, a Big Mac and the McDonald’s arches plastered 40 feet in the air. “Now we’re able to tie that branding to bottom-of-the-funnel metrics that matter more to the business.”
Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s based. But once the pandemic took hold, the company had to rethink its OOH campaigns, as subway riders and use of public transport dwindled while demand […]
It’s boom time for billboards. On Tuesday, OOH automation platform AdQuick announced a $6 million Series A round led by existing investor Initialized Capital – Reddit co-founder Alexis Ohanian’s early stage venture capital firm – with participation from WndrCo; Shrug Capital; The Todd & Rahul Angel Fund; Michael Kassan, chairman and CEO of MediaLink; and […]
Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the process of buying billboards and transit ads is like wrangling cats. To try and get more advertisers on board, AdQuick, a startup backed by Reddit co-founder Alexis Ohanian, is creating an online marketplace for buying […]
