Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.
We asked the experts: Which channels are you leaning into — and where are you pulling back – during Black Friday, Cyber Monday and the rest of the holiday season?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A vortex of bad news is swirling around Facebook. First, there was last month’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Make A Deal HuffPost finally has a home. After being on the market for quite some time, the Verizon-owned publisher was acquired by BuzzFeed on Thursday in an all-stock deal that unites two of the larger players in digital media, The Wall Street […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Halves Not Apple is about to make a lot of smaller developers happy. Starting next year, Apple will lower its commission from 30% to 15% on sales for developers that generate less than $1 million in revenue through the App Store, including on […]
GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs […]
This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all […]
The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That means […]
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to an IAB survey of 148 buyers conducted in early June. Overall, 59% of respondents said they planned to increase their CTV/OTT budgets in the second half of 2020 compared to the previous year, the highest […]
Tencent had a monster start to the year, with overall ad revenue bolstered by its gaming division (natch). But it’s being super cautious about its outlook for the second quarter compared with others in the gaming space as people return to work and have less time to game their hearts out. While Activision Blizzard and […]
Small advertisers stick with what they know during a recession – and what they know is Facebook. As of January, Facebook had more than 8 million active advertisers on its platform, of which multiple millions are no doubt small and medium-sized businesses. Facebook doesn’t break out how many SMBs there are in its overall advertiser base […]
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy […]
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,” the largest US advertisers are redirecting those budgets to digital forums. “The growth of the ad market is on two different tracks right now,” said […]
Aol wants to be the “new TV.” During its lavish NewFront presentation last month, it pressed the message “We’re ready for primetime” – that is, primetime TV ad spending. Today the company released a survey of 770 ad industry executives on the migration of TV spend to digital video. Respondents indicated plans to shift spend […]
