ad spend recession

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Of Apple’s Eye Apple tracks iOS users even when they explicitly choose to “disable the sharing of Device Analytics altogether,” Gizmodo reports.  “Opting out or switching the personalization options off did not reduce the amount of detailed analytics that the app was […]