According to a study conducted by the ANA and White Ops in December, 83-89% of agencies and media vendors see fighting ad fraud as a requirement, but only 26-28% actually have the tools in place to accomplish those goals. The latter may look like a discouraging figure, but Heineken senior media director Ron Amram sees […]
Brands need to feel confident that their ads are being seen – and “because we said so” is not an acceptable answer. That’s why Yahoo is bringing third-party verification tags from comScore, DoubleVerify, Integral Ad Science, Moat and several others onto its owned-and-operated properties and onto third-party sites within the Yahoo network. Yahoo is slated to […]
There’s something fishy going on in China. According to mobile attribution company Apsalar, for every valid in-app purchase (IAP) made in China, there are 273 fraudulent ones. But China isn’t the only place with IAP problems. Taiwan sees 54 fake in-app purchases for every valid one, while Saudi Arabia clocks in at 24.6 and Israel […]
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. As adland moves to clean up the supply chain and weed out fraud, the consumer perspective on data safety risks is becoming an afterthought. Fatemeh […]
John Montgomery, COO of GroupM Interaction, North America will appear at AdExchanger’s upcoming CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. GroupM’s stance on viewability is clear: “If an ad can’t be seen, then we can’t expect clients to pay for it,” said […]
Viewability and fraud will be addressed at AdExchanger’s upcoming CleanAds I/O conference on June 3, along with a host of other inventory quality and supply chain issues in the digital advertising ecosystem. Screening out fraudulent and non-viewable ads has never been easier or more popular. Last summer AdExchanger reported that the number of marketers running viewability […]
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the Association of National Advertisers (ANA), which released the fruits of its anti-fraud study on Tuesday. The work was conducted in conjunction with online ad security firm White Ops as part […]
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to represent $4.2 billion in digital ad spend this year – a number eMarketer predicts will hit more than $7 billion by 2018 – bots, and their human creators, are starting […]
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry,Videology, White Ops and RTB Asia. The meta-problem with ad fraud, according to Moat CEO Jonah Goodhart, is that it’s a tremendous […]
This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat and Sizmek. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry, Videology and White Ops. When Andy Fan founded Shanghai-based RTB Asia a couple of years […]
This is the ninth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Sizmek and Asia RTB. Read previous interviews with DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry, Videology and White Ops. Digital ad fraud isn’t anything new. comScore has been picking […]
Ad-serving and verification company Telemetry isn’t in favor of automating the ad fraud detection process. The problem, said Geo Carncross, the company’s global VP of engineering, is that detection sensors can be fooled into thinking fraudulent impressions are real and, consequently, advertisers will start optimizing for fraud instead of for real ad performance. Telemetry’s fraud […]
Ad tech companies Ghostery and IPONWEB have combined their technologies to launch an antifraud service Thursday called Ghostery Verified Domains. The service, designed for an RTB environment, enables advertisers to allocate campaign dollars based on the perceived level of legitimate traffic. These levels include verified, masked, suspicious or unknown. “It’s creating an extra data layer […]
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Moat,Telemetry, Asia RTB and Integral Ad Science. Read previous interviews with Forensiq, Integral Ad Science and Videology. To combat ad fraud, many in the industry have been looking to technology that detects […]
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker, Telemetry and Integral Ad Science. Videology might not be specialists in ad fraud like White Ops or Integral Ad Science, but preventing and detecting it […]
