ACR

After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ads.

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

AdExchanger will lift the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

Don’t get me wrong – Walmart is going to sell a lot of Vizio TVs. But its bigger interest in Vizio stems from data and advertising.

Aiming for one thing and being measured against another is absurd. But this is how the multibillion-dollar TV industry has operated for decades.

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

The TV industry still can’t agree on the point of panels. They’re a necessary resource for measurement, but there’s no consensus about how to actually build or use them.

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.

Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.

After a 19-month suspension, MRC’s decision this week to reinstate Nielsen’s national TV audience-measurement service couldn’t have come at a better time. However, it’s important to note, that accreditation only applies to national TV services and there are still several other Nielsen products without accreditation.

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into streaming video.

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR as a must-have data set for measurement and targeting. But how does ACR work? And is it really privacy-safe?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics firm Samba TV’s media sales business is now in the hands of programmatic firm MiQ, Deadline reports. As part of the multiyear commercial partnership,  MiQ will directly handle all of Samba’s former sales operations. Meanwhile, […]

TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.

At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs.

For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. The expected expansion of in-game advertising to console games this year should unlock more applications of ACR data in gaming.

Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than that – and buyers need to understand how to successfully manage and optimize across both linear and streaming.

The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and executive chairman Ashish Chordia. What gives?

Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly 21 million smart TVs, and Innovid is one of the first measurement providers to use VIZIO’s so-called “National Representative Panel.”

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier addressable cousin, it’s becoming an increasingly popular choice for linear advertisers attempting to make more informed media buys.

Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for example, is a “much different business” now that it has integrated Amobee’s tech into its stack, said Chance Johnson, the company’s new chief commercial officer. The next step? Getting more data to plug into those programmatic pipes.

Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel’s tech, which is built on show-level content identification and analysis, into its ACR-based measurement.

Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first.

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is seeing the improvement it needs from the platform side of its house.