Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The NY Times Subscription Model Drum roll, please. It appears that the New York Times is going to finally unveil its subscription model. According to Staci Kramer of PaidContent, it appears that there may be a “metered” system similar to Financial Times which allows […]
AdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week. Goel emphasized that this is an estimate. RG: Our estimate is based on our own methodology. Here is an overview of how we came up with […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Google’s release of the DoubleClick Ad Exchange 2.0 has introduced Real-Time Bidding (RTB) to a much wider audience, While they were not the first, they are probably the biggest, and […]
Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]
Markus Frind is CEO of PlentyOfFish.com, an online dating site. AdExchanger.com: The background is fairly well-known about Plenty of Fish (Inc. Magazine, 2009) – free dating site that has taken off with huge traffic and interest – and all built and serviced by one guy – you. Have things changed? Hire anyone? MF: I don’t […]
In a release today, AdMeld announced “the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom” through its partners AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Read more. AdExchanger.com corresponded with AdMeld CEO Michael Barrett about the news … AdExchanger.com: Are you aggregating UK publishers and selling their inventory? Or, are you […]
Patrick Keane is CEO of Associated Content, an online publishing platform. AdExchanger.com: Given AOL’s recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor? PK: Tim remains an investor and friend of the company. I cannot comment about Tim or AOL’s […]
Ruben Buell is CEO of AdShuffle. AdExchanger.com: How has AdShuffle evolved since its inception? What opportunities is AdShuffle seeing today that it didn’t see when AdShuffle began in 2005? RB: AdShuffle started out as a real-time ad serving solution for publishers in 2005 and has grown into a fully integrated real-time advertiser and publisher solution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
