Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
Topic
Publishers
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Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
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Here’s What You Missed At Programmatic IO New York’s CTV Panel
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.
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Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
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Mastercard’s Media Network; Meta Mines AI Interactions For Data
Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.
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AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
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SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.
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YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims
YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.
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Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia
Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.
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Always Be Closing; ‘Sadsung’ Fridges
Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.
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How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Must Read
Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Index Exchange Launches A Data Marketplace For Sell-Side Curation
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?