Home The Big Story The Big Story: Grownup Ads Have Infiltrated Kids’ Spaces On YouTube
PODCAST: The Big Story

The Big Story: Grownup Ads Have Infiltrated Kids’ Spaces On YouTube

By

SHARE:
The Big Story podcast

Marketers have been through one surprise after another this year with YouTube inventory.

The latest surprise? The news that it’s possible to create a campaign that serves personalized as “made for kids” inventory on YouTube.

On this week’s Big Story, we bring on Adalytics researcher Krzysztof Franaszek who’s been diving into big brands’ log files, a project that’s unveiled some unexpected truths about where their YouTube ads appear.

Back in June, Adalytics revealed that advertisers who thought they were buying TrueView instream ads on YouTube were actually seeing their ads served outstream across its partner network off YouTube.com. The report prompted calls to action from industry organizations, how hard it is to verify inventory and the importance of advertisers with clout to demand change.

The latest research, covering COPPA, is sure to attract the attention of the FTC, which fined YouTube and Google a record $170 million for violations back in 2019.

We get into the research itself and the industry reactions in this conversation with Franaszek and managing editor Allison Schiff, who covered the latest news about personalized ads on kids’ content.

Tagged in:

Must Read

CTV roundup

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

The Big Story Podcast
PODCAST: The Big Story

Prog AI Live: AI’s Slippery Slop

Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

AdExplainer

The Programmatic Auction Is Changing In Real Time – Here’s How

Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Marketers

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

Finger connecting dots on a cork board network concept
AI

These AI Agents Want To Handle All The Annoying Parts Of Media Buying

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Felipe Cuevas for TelevisaUnivision
CTV

We Went To Eight Upfronts This Week. Here's What We Learned

Upfront week is officially over. In case you missed any of the dog-and-pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Broadcast — don’t worry; we’ve got you covered.

Popular

  1. AdExplainer

    The Programmatic Auction Is Changing In Real Time – Here’s How

    Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.

  2. AI

    AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)

    For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.

  3. Marketers

    Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

    Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend.

  4. Platforms

    Snap Stops Grading Its Own Homework

    Snap is trying to combine multiple views of performance with its new attribution product, which unifies Snap data with data from mobile measurement partners.

  5. Finger connecting dots on a cork board network concept
    AI

    These AI Agents Want To Handle All The Annoying Parts Of Media Buying

    Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.