Ticket Sales Or Ad Sales?; The Birds-Eye View-Through
Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.
Topic
Platforms
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OPINION: Data-Driven ThinkingFrom Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measurement
Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. But what can organizations do to successfully integrate experimentation into their measurement frameworks?
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Comic: Will You Be My Valentine?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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OPINION: Data-Driven ThinkingThe Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation
Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job.
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Judge Rules That Generative AI Violates Copyright; Can Snapchat Matter To SMBs?
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
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Billion-Dollar Reddit Upvotes AI Search, Downvotes Google’s Algorithm
Reddit’s ambitions to build its own AI-powered on-platform search business suggest even Google’s allies need to find ways to protect themselves from its influence – sometimes by copying its playbook.
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AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’
AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter.
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YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon
TVs are officially the most popular device for watching YouTube; Google’s lead generation comes under fire; Temu tests a “half custody” distribution model to counter import tariffs.
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PODCAST: The Big StoryChrome's Global Cookie Consent, and Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
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Everyone Has A CDP; Meta’s All In On AI Ad Automation
Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s naming and shaming which sellers it found monetizing stolen content.
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Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
Wall Street Turned Against Ad Tech – But May Learn To Love It Again
What can pureplay ad tech companies do to clean up their rep on the Street?
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.