Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]
Demand-side platform, DataXu, announced today that it raised $11 million in a Series B financing led by VC firm, Menlo Ventures. Read the release. DataXu CEO Mike Baker discussed the raise and the services layer with DataXu’s offering. AdExchanger.com: How long did it to take to raise this round? Is the DSP world resonating with […]
Jay Habegger is CEO of ownership targeting company, OwnerIQ. AdExchanger.com: How did OwnerIQ begin? JH: OwnerIQ was born out a few simple insights. Effective advertising is presenting the right message to the consumer that resonates and influences perceptions or compels actions. Our first insight, supported by research, is that knowing about a person’s stuff tells […]
Alex Baydin, Founder and CEO of PerformLine, an online performance marketing company. AdExchanger.com: Please discuss your background. What key learning’s did you bring forward from Epic Advertising where you were GM to PerformLine? AB: I have been in Online Advertising for the past ten (10) years, focusing mainly on advertising sales, business development, and product […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
Late last week, Acquisio announced that it was integrating DART into its paid search platform Though DART is used for paid search, display advertising may be a logical next step for a platform such as Acquisio’s. Read the release. Martin Le Sauteur, CEO of Acquisio, discussed the implications of the DART integration. AdExchanger.com: Why integrate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically? Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Platform Lurks All Things D’s Peter Kafka has unearthed what Twitter’s new ad platform will look like – it will look like Google’s according to Kafka’s sources. In addition to using 140 character or less ads, Kafka writes, “Twitter will work with […]
Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform. AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney? CW: The display advertising business is still incredibly young. […]
Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]
WildTangent, with an online games ad network of over 100+ million unique users according to the company, announced a “unique advertising platform, BrandBoost™, which provides brand marketers the opportunity to reward gamers with complimentary game play and virtual items in return for brand engagement.” Read the release (PDF). WildTangent’s EVP of Business Development and Marketing, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobclix Clicking Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian (AdExchanger.com Q&A). From the interview, Mobclix “is on a $25 million to $30 million run rate and serving some 3.5 billion ad impressions per […]
Triggit announced its new self-service, demand-side platform for online display advertising today. Read more on TechCrunch. AdExchanger.com spoke to Triggit CEO Zach Coelius about the launch and his expectations for the product. AdExchanger.com: How different is this new platform then what you have been running to date? ZC: Our launch today is the beta version […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Ad Network Sales at hi5 Networks, Inc., a social media website. I know the AdMeld Partner Forum in NYC a couple of weeks ago has been mentioned multiple times already, but I wanted to give it […]
AdSafe Media recently released its first Safety Report that showed – when looking at display ad media across its platform – “58% of network traffic was ‘invisible’” and “29% of traffic was served to sites featuring UGC” among many data points. Read the release (PDF). And, you can download the report here (PDF – signup […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Comeback Brian Morrissey pens “Display Ads Aim for a Banner Year” on AdWeek and says, “Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending […]
Resonate Networks announced that it has launched attitudinal targeting in a release on Wednesday. AdExchanger.com discussed the new targeting capabilities with Resonate Networks’ CEO Bryan Gernert. AdExchanger.com: Given the rich sources of social data available today, how important is social media to creating Resonate’s dataset? Or, is it important? BG: While social data is important […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it with Jumptap CMO Paran Johar. AdExchanger.com: What makes the Apple iPad (or tablet) a “mobile” opportunity? For Jumptap, what are the key differences of the iPad […]
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]
It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.
Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
