Platforms

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. There has been a lot of discussion around Mediaweek’s April 4th article “Web Publishers, Ad Nets at Odds”, where WSJ.com and several other major publishers accuse InterCLICK […]

Last week, AOL, owners of the Advertising.com ad network, announced Ad Desk, the company’s new, self-service platform for ad buying across the Advertising.com network and AOL properties. Read the release. AdExchanger.com interviewed AOL execs Dave Jacobs (SVP, Publisher Services), Don Kennedy (SVP, Network Sales) and Jamie Fellows (VP, Product Management, AOL Advertising) in regards to […]

David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]

Ramsey McGrory takes over his responsibilities. Read more on PaidContent.

Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook “Likes” Web CEO Mark Zuckerberg announced an update to the social networking giant’s platform at Facebook’s F8 developer conference.  In addition to the Facebook Connect brand disappearing (covered here by CNET), Zuckerberg says simply, “We have redesigned Facebook Platform to offer a simple […]

In a release this week, Turn publicly highlighted its relationship with ad holding company IPG’s buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension.  Read more. Bill Demas, CEO of Turn, discussed updates to the Turn buying platform. For Turn’s platform, why are […]

Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds.  Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]

AdBuyer.com announced a new, free audience profiling tool aimed at search marketers. Read the release. AdBuyer.com CEO Tim Ogilvie discussed the new product and the company. AdExchanger.com: Why is your new “Audience Profiles” product free? TO: We’re making it free because it has such an impact on performance that we’re trying to get it as […]

Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]

J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per […]

Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.”  Of course, what good is a beautifully manicured customer list without a […]

Julian Tol is the Founder & CEO of Brandscreen Inc., a digital media trading platform. AdExchanger.com: What problem is Brandscreen solving? JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]

John D. Corbett, PhD is Co-Founder, President & Chief Executive Officer of aWhere, which provides an analytics platform focused on location intelligence. AdExchanger.com: Please give us a bit of history about aWhere.  A new company?  Or pivoting for new opportunity? aWhere is a ten year old company that has historically focused on the agribusiness and […]

Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.”  Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]

Jeremy Helfand, EVP and Chief Sales Officer, at United Online, discussed the company’s new audience-buying platform – Adcurate – which enables audience buying of United Online properties. AdExchanger.com: How will United Online differentiate from competitors such as Fox Audience Network with the Adcurate™ platform? JH: Adcurate is intensely focused on audiences – who they are, […]

Greg Rogers is CEO of Pictela, a brand content distribution platform. AdExchanger.com: How is your Tacoda experience relevant to what you’re doing today with Pictela? GR: At Tacoda we developed a sophisticated targeting engine. Now that the industry can effectively reach the right people, the next step is to build an advanced messaging platform that […]

XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]

Jonathan Mendez is the founder of Yieldbot, a publisher-side analytics and targeting platform. AdExchanger.com: What problem is Yieldbot solving? JM: The market problem as I’ve blogged about is the delta between the true value of publisher’s digital media and the return they get from it. It is an inequitable and unsustainable allocation of media dollars. […]

Jon Ingalls is Co-Founder and CEO of TrackSimple, online advertising technology company. Please discuss your background.  Moving big data has always come with the territory it would appear. I’ve been lucky to work in markets where data is very important.  I was at Amazon.com during an incredible growth cycle and was responsible for building out […]

Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the release. Josh Shatkin-Margolis, CEO of Magnetic, discussed the new funding and the company’s strategy. Magnetic (originally Domdex) has been stealth for a while now. Why? […]

AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]

X+1 announced that it has added new features to its demand-side platform. Read the release. X+1 CEO John Nardone discussed the recent updates to his company’s platform and demand-side platforms, in general. Why is a universal tag a step forward? Can you give some background as to what marketers have been used to? JN: Our […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]

Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog.  In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Devkumar Gandhi, Founder & CEO of Nexage. “Mobile is the next big thing… and it always will be.” How many times have we laughed and cried at the humor and reality of that quip? The reality […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Data is one of today’s hottest industry topics, and managing it well will drive the future of online advertising. DSPs, ad networks, exchanges, and publishers are falling […]

Shawn Riegsecker is Founder & President of Centro, a media services and technology firm and makers of Transis, a media buying system. AdExchanger.com: Can you discuss the pivots in Centro’s business model since 2001? And how has it led today’s Transis offering? Centro’s vision is the same today as the day we started. Our whole […]