Flexing his salesmanship skills, AOL CEO Tim Armstrong announced to a group of reporters last night in New York City that his company would undertake its “first ever Programmatic Upfront event” on September 23, which is to coincide with the beginning of Advertising Week festivities in New York. Seated to Armstrong’s left during the announcement […]
JetBlue, the New York-based airline servicing 78 cities with more than 800 flights per day, stands as one of the first and only carriers to institute a Customer Bill of Rights. In line with that theme is JetBlue’s social media strategy, which initially began as a means of engagement to connect with flyers on Facebook […]
Twitter’s TV Ad Targeting product is now generally available to U.S. advertisers after a beta release this May, the company announced in a blog post today. “The results of the beta test reveal that the impact of using Twitter in combination with TV advertising is significantly greater than that of using TV advertising alone,” wrote […]
After six months in beta, LinkedIn unveiled its “Sponsored Updates” feature for marketers with budgets of all sizes, and mindful of balancing current trends around programmatic, native advertising and content marketing. Alison L. Engel, LinkedIn’s senior director of global marketing, acknowledged that those terms sum up the latest evolution of the professional social network’s advertising […]
In the second quarter of 2013, marketers maintained the momentum from the end of Q1. In AdExchanger’s Q2 mobile roundup, mobile ad networks and companies saw that rich media and in-app ads continued to drive expansion in the mobile RTB space. Mobile ad exchange MoPub saw advertisers continuing to adopt programmatic buying at increasing rates. […]
When it comes to variability between desktop and mobile advertising on Facebook, new data from Adobe suggests context and content matter in native ad placement. Desktop newsfeed ads yielded a 14% greater click-through rate than right-hand side ads, according to a recently published study that looked at an aggregate of customer data for cross-channel ad […]
The growing demand for personalized, “real-time marketing” (think: the doings of Oreo and its digital agency 360i that resulted in “Dunk in the Dark” during the Super Bowl), is one of the forces underpinning the push toward unifying the “human” and “technological” elements of the programmatic equation. AOL’s earlier announcement of a new strategic partnership […]
As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side […]
Bob Lord is leaving his twin posts as Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division to take on the role of CEO of AOL Networks, a post that has been vacant since April when former head Ned Brody exited in April for Yahoo, pending his non-compete. However, Lord, who joined […]
Yahoo’s move to acquire mobile-ad targeter and data-management software provider AdMovate follows on the heels of a busy mobile acquisition week with Criteo acquiring AD-X Tracking; Media6Degrees picking up EveryScreen Media and [X+1] buying mobile marketing firm WDA. All four acquisitions point to an increasing urgency among marketers to optimize their mobile campaigns and find […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
For luxury retail brand Stuart Weitzman, Facebook ad buys are a pertinent part of its strategic process for brick-and-mortar store rollout. By combining offline data, such as in-store sales reports, with online performance data, the company has made headway in gauging international audience preferences to ignite interest regionally. “Stuart Weitzman is expanding globally at a […]
Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: Marketing and Merchandising report, released today. Mobile optimization, unsurprisingly, is another area of interest as more commerce companies look to the mobile device as a vessel […]
Yahoo today reported a 1% decline in ex-TAC revenue year-over-year of $1,071 million in the second quarter. See the release. And get the earnings slides (PDF). For earnings number lovers, Yahoo came in at Wall Street’s projected numbers: “GAAP net earnings per diluted share was $0.30 in the second quarter of 2013, compared to $0.18 in […]
It’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash. It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Walsh, SVP of media at Integrate. In the 2010 film “The Social Network,” Facebook co-founder Eduardo Saverin asks Sean Parker to settle an argument between him and Mark […]
Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity research for Cantor Fitzgerald, during a speech at today’s IAB Advertising Technology Marketplace in New York City. As a result, he sees this disruption enabling faster, cheaper processes and ultimately, better pricing – […]
Facebook may be the world’s largest social network, but regional social sites are carving out their own followings — and companies are taking note. In a reflection of the rising influence of Chinese and Russian social networks, Salesforce.com is adding integrations into the Chinese microblogging sites Sina Weibo and Tencent Weibo, as well as VKontakte, […]
Twitter is getting serious about programmatic. Its recent moves – and reported moves – have included lead capture forms in the Twitter stream, CRM matching, and website retargeting. The latter two seem to follow directly in Facebook’s footstep. “It’s one area where they seem to be following Facebook’s lead,” comments David Berkowitz, chief marketing officer […]
Facebook Preferred Marketing Developer and newly inducted Twitter Ads API partner Voxsup is applying data science to social media to help brands smartly segment audiences. The company is VivaKi’s preferred partner for social insights and Facebook ad-buys, working alongside partner The Echo System. Drawing on algorithms developed at Northwestern University by CEO Alok Choudhary, the […]
Close to a year after Facebook debuted a real-time bidded ad exchange (FBX) and nine months after the release of its Custom Audiences CRM matching product, Twitter has unveiled plans for similar targeting features. But don’t call it “TWX” yet. Senior director of product for revenue Kevin Weil wrote in a blog post that Twitter is […]
“Twitter is in many respects the most powerful ad tech company in the world, just because of their ability to keep their finger on the pulse of where the conversation is right now. If you’re a brand and you want to enter the conversation, Twitter is obviously ground zero to that. The power they wield […]
North America will account for close to half of the $72 billion consumer spend on tablet devices this year, one study indicates. According to new “Media Tablets and eReaders” market data published by ABI Research, North America’s piece of the total tablet revenue pie will reach about 47% in 2013, suggesting the burgeoning volume of […]
With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately […]
As Salesforce.com and Oracle CEOs Marc Benioff and Larry Ellison demonstrated last week, what CEOs say in public can rarely be taken at face value. Following a bitter rivalry and lots of name-calling, Oracle and Saleforce.com announced a nine-year partnership to integrate Salesforce.com’s CRM software and Oracle’s cloud-hosted human resources and financial applications. There was […]
The mega-vendor wars continue. Today, Adobe Systems announced plans to acquire Parisian cross-channel marketing automation player Neolane for $600 million. The move comes weeks after cloud giant Salesforce.com said it would buy email and CRM vendor ExactTarget for $2.5 billion (AdExchanger story), part of a plan to “double down” on its Marketing Cloud strategy in the […]
Gokul Rajaram, the fast-talking architect of Facebook’s ad products for the past couple years, has left to oversee product engineering at Square, where he’ll drive software development for the company’s Square Register point-of-sale software, among other products. At Facebook, Rajaram led a rapid iteration of the company’s ad platform, including the development of Facebook Exchange, […]
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
Specialty retailers are getting especially good at weighing the value of consumer behavioral targeting, but still have room to grow when it comes to mobile and, surprisingly, email strategies. According to L2’s newly released Digital IQ Index for Specialty Retail, more than half of specialty retailers are engaged in Facebook advertising, with “the majority of […]
In its latest move to simplify its ad products, Facebook is upgrading its Ads Manager Reports with more data and reporting features. Among the changes: It will now provide reach and frequency metrics that can be segmented by age, gender and country. “By giving these kinds of demographic insights, marketers will be able to look […]
MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior.
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
