Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.
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EDITOR’S CHOICE
Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max
A long-awaited development: Advertisers will soon be able to see around three of the most important transparency blockers in PMax.
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Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.
Google Touts Its AI Ad Tech Adoption And New AI Max Features
Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.
Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled
Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.
Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
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Manscaped’s Whole‑Body Media Strategy
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand’s first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he’s shifting Manscaped’s marketing from performance-heavy DTC to a broader, brand-led strategy.
The Big Story
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.