Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
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EDITOR’S CHOICE
How Realtor.com Is Using AI Creative To Expand Its Ad Footprint
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.
Guest Column
Kristina Kaganer
DoorDash Just Bought The Ad Business It Couldn’t Build For Itself
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On TV & VideoGhost Audiences Are Haunting CTV Measurement
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Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
AppLovin Is Back To Smashing Earnings, But Investors Are Slow To Buy
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
Gamers Love Ad Blockers. So This Site Found Another Way To Show Them Ads
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo Is A Survivor, But Expanding Beyond Retail Media Will Be Its Toughest Challenge Yet
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
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AdExchanger Talks
Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.